本文關鍵詞：基于價值鏈分析的建筑設計企業(yè)競爭優(yōu)勢研究　出處：《南京工業(yè)大學》2013年碩士論文　論文類型：學位論文

  更多相關文章： 建筑設計企業(yè) 價值鏈 競爭 差異化優(yōu)勢 成本優(yōu)勢

【摘要】：隨著中國經(jīng)濟的快速發(fā)展，在房地產(chǎn)和城市基礎設施等一系列持續(xù)固定資產(chǎn)投資建設形成的龐大市場需求下，建筑設計企業(yè)面臨機遇的同時也有挑戰(zhàn)，一方面要面臨國內(nèi)其他建筑設計企業(yè)的競爭，另一方面又要面臨國外知名建筑設計公司在技術和管理等方面優(yōu)勢的擠壓，國內(nèi)建筑設計市場競爭強度的日益加大，建筑設計企業(yè)未來發(fā)展空間受到了嚴峻的挑戰(zhàn)。如何在競爭對手如林的市場中保持和加強自身的競爭力是每個建筑設計企業(yè)的首要問題。 本文主要是基于價值鏈的視角來研究建筑設計企業(yè)的競爭優(yōu)勢。論文首先對價值鏈和競爭優(yōu)勢進行了理論綜述，闡述了價值鏈與競爭優(yōu)勢等相關理論淵源。通過企業(yè)價值鏈理論，并結合設計企業(yè)的基本業(yè)務流程，對設計企業(yè)的價值鏈及其內(nèi)外部聯(lián)系進行分析。接著，依據(jù)競爭優(yōu)勢中的差異化優(yōu)勢和成本優(yōu)勢，先從價值鏈分析的角度，利用模糊綜合評價法尋找企業(yè)具有市場優(yōu)勢地位的設計領域，對建筑設計企業(yè)的差異化途徑進行識別，探討建筑設計企業(yè)在生產(chǎn)經(jīng)營過程中哪一方面可以成為價值增長點，可以實施差別化以及如何獲取差別化優(yōu)勢，并對企業(yè)提升差別化優(yōu)勢的方法和路徑進行了分析。然后，在建筑設計企業(yè)差異化形成的基礎上，通過對建筑設計企業(yè)的成本構成的分析，從價值鏈的整合和優(yōu)化的角度探討建筑設計企業(yè)如何通過優(yōu)化企業(yè)的資源配置和設計流程來獲得成本優(yōu)勢，并對提升企業(yè)成本優(yōu)勢的對策和路徑進行分析。 本文主要結合價值鏈理論和企業(yè)競爭優(yōu)勢理論，從價值鏈的角度對如何提高設計企業(yè)的競爭優(yōu)勢進行探討和分析，努力為提升我國設計企業(yè)的競爭力提出合理的發(fā)展建議。本文對建筑設計企業(yè)如何提升自身的競爭優(yōu)勢進行了較為系統(tǒng)的分析與研究，，其成果可能對建筑設計企業(yè)提升競爭優(yōu)勢和企業(yè)保持可持續(xù)發(fā)展具有指導意義。
[Abstract]:With the rapid development of Chinese economy, under the huge market demand formed by a series of sustained fixed assets investment, such as real estate and urban infrastructure, architectural design enterprises are faced with both opportunities and challenges. On the one hand, we have to face the competition of other architectural design enterprises in China, on the other hand, we have to face the squeeze of foreign famous architectural design companies in technology and management. The competition intensity of domestic architectural design market is increasing day by day. The future development space of architectural design enterprises is facing a severe challenge. How to maintain and strengthen their competitiveness in the market of competitors is the primary problem for every architectural design enterprise. This paper is mainly based on the perspective of the value chain to study the competitive advantage of architectural design enterprises. Firstly, this paper summarizes the theory of value chain and competitive advantage. Through the theory of enterprise value chain and the basic business process of design enterprise, this paper analyzes the value chain of design enterprise and its internal and external relations. According to the difference advantage and the cost advantage in the competitive advantage, this paper uses the fuzzy comprehensive evaluation method to find the design field which the enterprise has the market advantage position from the value chain analysis angle. This paper identifies the different ways of architectural design enterprises, discusses which aspects of architectural design enterprises can become value growth points in the process of production and management, and how to implement differentiation and how to obtain the advantages of differentiation. Then, on the basis of the formation of the architectural design enterprise differentiation, through the analysis of the cost composition of the architectural design enterprise. From the point of view of value chain integration and optimization, this paper discusses how architectural design enterprises obtain cost advantages by optimizing their resource allocation and design process, and analyzes the countermeasures and paths to enhance their cost advantages. Based on the theory of value chain and the theory of competitive advantage of enterprises, this paper discusses and analyzes how to improve the competitive advantage of design enterprises from the angle of value chain. This paper makes a systematic analysis and research on how to improve the competitive advantage of architectural design enterprises. The results may be of guiding significance for architectural design enterprises to enhance their competitive advantage and to maintain sustainable development.
【學位授予單位】：南京工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.92;F271

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本文編號：1414093