本文關(guān)鍵詞：IBM公司戰(zhàn)略轉(zhuǎn)型研究　出處：《西南財(cái)經(jīng)大學(xué)》2008年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 企業(yè)戰(zhàn)略管理 戰(zhàn)略轉(zhuǎn)型 IBM

【摘要】： 目前企業(yè)所處的環(huán)境正在發(fā)生著復(fù)雜的、動(dòng)態(tài)的、不可預(yù)知的變化,形成了一種與傳統(tǒng)競(jìng)爭(zhēng)環(huán)境截然不同的新態(tài)勢(shì),企業(yè)戰(zhàn)略轉(zhuǎn)型是當(dāng)今國(guó)內(nèi)外企業(yè)所面臨的愈來愈現(xiàn)實(shí)和重要的問題。如何根據(jù)內(nèi)外環(huán)境的變化,及時(shí)的調(diào)整企業(yè)的戰(zhàn)略經(jīng)營(yíng)使命、戰(zhàn)略目標(biāo),使其能夠適應(yīng)環(huán)境并利用環(huán)境給予的機(jī)會(huì),適時(shí)進(jìn)行戰(zhàn)略轉(zhuǎn)型而保證企業(yè)的獨(dú)特競(jìng)爭(zhēng)力,是企業(yè)所面臨的根本問題。作為世界著名的全球500強(qiáng)企業(yè)之一,IBM的發(fā)展道路也并非一帆風(fēng)順,在內(nèi)外環(huán)境發(fā)生巨大變化的90年代,它曾經(jīng)蒞臨解體的危機(jī)。通過10余年的努力,IBM今天已經(jīng)成功地轉(zhuǎn)型。本文試圖通過運(yùn)用企業(yè)戰(zhàn)略管理和戰(zhàn)略轉(zhuǎn)型的相關(guān)理論知識(shí),將IBM公司戰(zhàn)略轉(zhuǎn)型的背景、內(nèi)因、外因,以及戰(zhàn)略轉(zhuǎn)型措施和績(jī)效評(píng)估的探究構(gòu)成了本文研究的主線。旨在為我國(guó)國(guó)內(nèi)企業(yè)的戰(zhàn)略轉(zhuǎn)型提供借鑒。 本論文共分為六章,第一章是緒論,提出我國(guó)企業(yè)面臨的企業(yè)戰(zhàn)略轉(zhuǎn)型嚴(yán)峻挑戰(zhàn)的課題,并且簡(jiǎn)要說明了我國(guó)企業(yè)經(jīng)歷的三個(gè)轉(zhuǎn)型時(shí)期和當(dāng)前世界范圍內(nèi)的企業(yè)轉(zhuǎn)型基本模式,進(jìn)一步導(dǎo)出本文的研究目的。第二章是文獻(xiàn)理論綜述,簡(jiǎn)述了企業(yè)戰(zhàn)略管理理論和企業(yè)戰(zhàn)略轉(zhuǎn)型理論的發(fā)展和理論摘要介紹。第三章對(duì)IBM進(jìn)行戰(zhàn)略轉(zhuǎn)型的基本要素進(jìn)行了分析。首先分析了其戰(zhàn)略變革的外在環(huán)境變化,其次重點(diǎn)分析了IBM的企業(yè)資源和核心能力、獨(dú)特競(jìng)爭(zhēng)力。最后采取SWOT分析方法來結(jié)合IBM公司的內(nèi)外環(huán)境的機(jī)會(huì)與威脅,結(jié)合IBM的優(yōu)勢(shì)和劣勢(shì),探究了IBM公司進(jìn)行戰(zhàn)略轉(zhuǎn)型的模式的對(duì)策。第四章圍繞從IBM公司的使命重塑出發(fā),透過其不同層次的戰(zhàn)略目標(biāo)分析,論證了企業(yè)使命對(duì)企業(yè)戰(zhàn)略的決定性意義,進(jìn)一步探討了IBM的戰(zhàn)略目標(biāo)調(diào)整。第五章主要探討了IBM的戰(zhàn)略實(shí)施階段所采用的各項(xiàng)具體措施,第六章為對(duì)IBM戰(zhàn)略轉(zhuǎn)型的評(píng)估與IBM轉(zhuǎn)型對(duì)我國(guó)企業(yè)戰(zhàn)略轉(zhuǎn)型的啟示;最后是本文對(duì)論文總體的一個(gè)結(jié)論。 本文的研究目的和意義就在于:在當(dāng)前國(guó)內(nèi)外企業(yè)管理學(xué)界關(guān)于企業(yè)戰(zhàn)略管理理論研究成果的基礎(chǔ)上,以IBM這一全球整合企業(yè)所經(jīng)歷的戰(zhàn)略轉(zhuǎn)型實(shí)踐為主要的研究案例,闡述其90年代初期危機(jī)形成的原因、以及變革的內(nèi)外背景。在分析過程中,盡力從理論的高度,系統(tǒng)而深入地挖掘IBM企業(yè)戰(zhàn)略轉(zhuǎn)型所蘊(yùn)涵地普遍性意義。同時(shí)結(jié)合我國(guó)企業(yè)戰(zhàn)略變革地實(shí)踐,探討企業(yè)轉(zhuǎn)型地作用機(jī)制以及如何進(jìn)行成功企業(yè)戰(zhàn)略轉(zhuǎn)型的問題。所謂“師夷長(zhǎng)技以制夷”,因此研究跨國(guó)公司戰(zhàn)略轉(zhuǎn)型的成功經(jīng)驗(yàn)對(duì)于中國(guó)企業(yè)具有重要的啟示和意義。
[Abstract]:At present, the environment in which enterprises are in is undergoing complex, dynamic and unpredictable changes, which has formed a new situation completely different from the traditional competitive environment. The strategic transformation of enterprises is a more and more realistic and important problem faced by enterprises at home and abroad. How to adjust the strategic mission and strategic objectives of enterprises in time according to the changes of internal and external environment. It is a fundamental problem for enterprises to adapt to the environment and make use of the opportunities given by the environment, and to make timely strategic transformation to ensure the unique competitiveness of enterprises. As one of the most famous global 500 enterprises in the world. The development of IBM is not smooth. In 90s, when the environment inside and outside has changed greatly, it has come to the crisis of disintegration. Through more than 10 years of efforts. IBM has successfully transformed today. This paper attempts to use the relevant theoretical knowledge of enterprise strategic management and strategic transformation to make the background, internal cause and external cause of strategic transformation of IBM Company. The research of strategic transformation measures and performance evaluation is the main line of this paper, which aims to provide reference for the strategic transformation of domestic enterprises. This paper is divided into six chapters, the first chapter is the introduction, put forward the enterprise strategic transformation of our country facing the severe challenge. It also briefly explains the three transition periods of Chinese enterprises and the current basic models of enterprise transformation in the world, and further derives the purpose of this paper. The second chapter is a review of the literature theory. This paper briefly introduces the development of the theory of enterprise strategic management and the theory of enterprise strategic transformation. Chapter three analyzes the basic elements of strategic transformation of IBM. Firstly, it analyzes the external environment of its strategic transformation. Change. Secondly, it focuses on the analysis of IBM enterprise resources and core competence, unique competitiveness. Finally, the SWOT analysis method is adopted to combine the opportunities and threats of IBM company's internal and external environment. Combined with the strengths and weaknesses of IBM, this paper probes into the countermeasures of the mode of strategic transformation of IBM Company. Chapter 4th focuses on reshaping the mission of IBM Company through the analysis of its strategic objectives at different levels. This paper demonstrates the decisive significance of the enterprise mission to the enterprise strategy, and further discusses the adjustment of the strategic objectives of IBM. Chapter 5th mainly discusses the specific measures adopted in the implementation phase of the strategy of IBM. Chapter 6th is the evaluation of the strategic transformation of IBM and the enlightenment of the transformation of IBM to the strategic transformation of Chinese enterprises. The last part is a conclusion of this paper. The purpose and significance of this paper lies in: on the basis of the current research results of the theory of enterprise strategic management in the field of business management at home and abroad. Taking the strategic transformation practice of IBM, a global integrated enterprise, as the main research case, this paper expounds the causes of its crisis in the beginning of 90s, as well as the internal and external background of the change. Try to explore the universal significance of the strategic transformation of IBM enterprises systematically and deeply from the perspective of theory. At the same time, combine the practice of strategic transformation of enterprises in our country. This paper probes into the mechanism of the transformation of enterprises and how to carry out the strategic transformation of successful enterprises. Therefore, to study the successful experience of transnational corporations' strategic transformation has important enlightenment and significance for Chinese enterprises.
【學(xué)位授予單位】：西南財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類號(hào)】：F272

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前4條

1 張龍;A公司渠道激勵(lì)策略分析[D];華南理工大學(xué);2011年

2 孫華睿;中小型藥品流通企業(yè)信息化管理研究[D];山東大學(xué);2012年

3 李藝文;ECFA條件下廈門大嶝對(duì)臺(tái)貿(mào)易面臨的困境及轉(zhuǎn)型[D];華僑大學(xué);2012年

4 趙玲;國(guó)際產(chǎn)業(yè)轉(zhuǎn)移背景下的L公司外包供應(yīng)商選擇與評(píng)估研究[D];山東大學(xué);2013年

，

本文編號(hào)：1411014