本文關(guān)鍵詞：延長油田豐源實(shí)業(yè)總公司油田化工產(chǎn)業(yè)經(jīng)營發(fā)展戰(zhàn)略研究　出處：《西北大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 油田化工產(chǎn)業(yè) 環(huán)境因素分析 發(fā)展戰(zhàn)略

【摘要】：隨著中國加入WTO以來,國內(nèi)企業(yè)逐漸走向國際化,積極參與國際能源市場競爭,石油化工企業(yè)積極搶占國內(nèi)市場份額。但世界金融危機(jī)發(fā)生以來,國際宏觀經(jīng)濟(jì)形勢復(fù)雜多變,面對行業(yè)周期性回落等不利因素,我國石油化工企業(yè)必須與時俱進(jìn),十分有必要適時地制定和調(diào)整經(jīng)營發(fā)展戰(zhàn)略,加大技術(shù)投入和管理創(chuàng)新,從而增強(qiáng)國內(nèi)石油化工企業(yè)經(jīng)營活動對外部復(fù)雜環(huán)境的適應(yīng)性和內(nèi)部環(huán)境因素的掌控性。石油屬于不可再生資源,當(dāng)下眾多同類企業(yè)選擇了向化工產(chǎn)業(yè)下游發(fā)展,以石油生產(chǎn)助劑和衍生物的發(fā)展方向來不斷增加企業(yè)利潤。例如本文研究的豐源實(shí)業(yè)總公司生產(chǎn)的油田化學(xué)助劑就是一類針對原油開采、集輸、注水的專用化學(xué)品,適用于不同區(qū)塊及品質(zhì)的原油,提高油井的采收率。 本文結(jié)合作者在豐源實(shí)業(yè)總公司多年的工作經(jīng)驗(yàn)和所取得的信息及數(shù)據(jù),查閱相關(guān)期刊文獻(xiàn)資料,通過對公司外部環(huán)境和內(nèi)部環(huán)境影響因素進(jìn)行分析和評價,對比公司的優(yōu)勢、劣勢、機(jī)遇和挑戰(zhàn),運(yùn)用SWOT分析法、PEST環(huán)境分析法、波特競爭分析模型等相關(guān)分析方法進(jìn)行計算和評估,創(chuàng)造性的從特色化、專業(yè)化的角度創(chuàng)建了公司未來的經(jīng)營發(fā)展戰(zhàn)略,為解決公司目前經(jīng)營品種繁多、科研能力不強(qiáng)、機(jī)構(gòu)冗雜、銷售渠道狹窄等未來發(fā)展遇到的瓶頸提供了戰(zhàn)略性指導(dǎo)。 本文希望能夠給予豐源實(shí)業(yè)公司更為實(shí)踐性和指導(dǎo)性的建議,并在市場渠道拓展及產(chǎn)品經(jīng)營層面給予企業(yè)戰(zhàn)略性支持,同時可以輔助企業(yè)內(nèi)部其他部門順利轉(zhuǎn)型過度,實(shí)現(xiàn)產(chǎn)業(yè)升級和可持續(xù)發(fā)展。
[Abstract]:With China's entry into WTO, domestic enterprises have gradually become internationalized, actively participate in the international energy market competition, and petrochemical enterprises actively seize the domestic market share, but the world financial crisis has occurred. The international macroeconomic situation is complex and changeable, faced with adverse factors such as the cyclical decline of the industry, our petrochemical enterprises must keep pace with the times, it is very necessary to formulate and adjust the management and development strategy in good time. Increase technical input and management innovation, so as to enhance the domestic petrochemical enterprises to adapt to the external complex environment and the control of internal environmental factors. Oil is a non-renewable resource. At present, many similar enterprises have chosen to develop downstream of the chemical industry. With the development direction of petroleum production auxiliaries and derivatives to continuously increase the profits of enterprises. For example, the oil field chemical auxiliaries produced by Fengyuan Industrial Corporation in this paper is a kind of oil field chemical auxiliaries aimed at crude oil extraction and transportation. The special chemical for water injection is suitable for different blocks and quality crude oil to improve oil recovery. Based on the author's working experience in Fengyuan Industrial Corporation for many years and the information and data obtained, this paper makes an analysis and evaluation of the external environment and internal environmental impact factors of the company by consulting the relevant periodicals and literature materials. Compared with the company's strengths, weaknesses, opportunities and challenges, the use of SWOT analysis method pest environmental analysis, Porter competitive analysis model and other related analysis methods to calculate and evaluate, creative from the characteristics. The specialization angle has created the company's future management development strategy, in order to solve the company at present manages the variety many, the scientific research ability is not strong, the organization is jumbled. Narrow sales channels and other future development encountered bottlenecks to provide strategic guidance. This article hopes to give Fengyuan Industrial Company more practical and guiding suggestions, and in the market channel development and product management level to give strategic support to the enterprise. At the same time, it can help other departments to transform smoothly and realize industrial upgrading and sustainable development.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272.3;F426.722

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