本文關(guān)鍵詞：G鋼鐵集團重組及轉(zhuǎn)型發(fā)展的戰(zhàn)略分析　出處：《廣東工業(yè)大學》2013年碩士論文　論文類型：學位論文

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【摘要】：鋼鐵產(chǎn)業(yè)是社會發(fā)展和國民經(jīng)濟運行的基礎性產(chǎn)業(yè),是一個國家經(jīng)濟發(fā)展水平與綜合國力發(fā)展程度的重要標志,對國防、基礎設施建設、造船、汽車制造、機械制造、家電生產(chǎn)等行業(yè)有著舉足輕重的影響。我國鋼鐵產(chǎn)業(yè)成就巨大,尤其是進入21世紀后,隨著消費量的持續(xù)增長,以驚人的速度迅猛發(fā)展,鋼材的品種結(jié)構(gòu)以及質(zhì)量都在不斷優(yōu)化。但與此同時,產(chǎn)能過剩、產(chǎn)業(yè)布局不合理、重復建設、資源浪費的矛盾也逐步凸顯出來。在這種情況下,國家不斷加大宏觀調(diào)控力度,按照《鋼鐵工業(yè)“十二五”發(fā)展規(guī)劃》確定的目標,我國鋼鐵產(chǎn)業(yè)將進一步完善結(jié)構(gòu),落后產(chǎn)能陸續(xù)淘汰,產(chǎn)業(yè)集中化程度不斷提高,產(chǎn)業(yè)布局持續(xù)調(diào)整優(yōu)化,其中表現(xiàn)之一就是原有的以大型企業(yè)為主、中小型企業(yè)并存的組織格局將被打破,跨省、跨地區(qū)的鋼鐵企業(yè)將實現(xiàn)重組整合,形成更加合理的生產(chǎn)力布局,相當一部分鋼鐵生產(chǎn)企業(yè)必須轉(zhuǎn)型升級。 在這一過程中,廣東省作為原有的鋼鐵產(chǎn)業(yè)大省,也面臨著前所未有的結(jié)構(gòu)調(diào)整和轉(zhuǎn)型升級的陣痛。鋼鐵行業(yè)是廣東省傳統(tǒng)的重要工業(yè)之一,在十幾年的精心經(jīng)營運作下,通過兼并重組、以大代小等方式,形成了以G鋼鐵集團和韶關(guān)鋼鐵廠(以下簡稱韶鋼)等分布于不同地區(qū)、產(chǎn)品結(jié)構(gòu)各有側(cè)重的大型企業(yè),尤其是G鋼鐵集團,擁有曾獲多項世界第一的中國第一條薄板坯連鑄連軋生產(chǎn)線,曾經(jīng)是廣東最好、歷史最悠久的鋼廠,以這些大型企業(yè)為領(lǐng)軍的產(chǎn)業(yè)布局、成熟穩(wěn)定的發(fā)展模式持續(xù)了比較長的一段時期。但從2000年開始,隨著鋼鐵產(chǎn)能過剩矛盾的不斷加劇,在國家宏觀調(diào)控政策的要求下,廣東省最終做出了韶鋼和寶鋼合作重建湛江鋼鐵項目、G鋼鐵集團實施戰(zhàn)略轉(zhuǎn)型的選擇。本文結(jié)合G鋼鐵集團的實際情況,對該集團重組和轉(zhuǎn)型發(fā)展過程中的企業(yè)戰(zhàn)略進行了調(diào)研和分析。 在深入調(diào)查G鋼鐵集團重組和轉(zhuǎn)型發(fā)展過程中面臨問題的基礎上,本文以G鋼鐵集團所處的政治、經(jīng)濟、社會、技術(shù)環(huán)境,以及內(nèi)部優(yōu)勢和劣勢、外部面臨的機會和威脅等因素為基本研究對象,通過綜合運用資料查閱法、深度訪談法、調(diào)查研究法和歸納分析法、SWOT分析、波特五力模型、PEST分析等研究方法對G鋼鐵集團企業(yè)戰(zhàn)略轉(zhuǎn)型的相關(guān)問題進行了研究,并提出了G鋼鐵集團重組和轉(zhuǎn)型發(fā)展的戰(zhàn)略對策和保障機制。 通過調(diào)查和分析,發(fā)現(xiàn)G鋼鐵集團存在部分企業(yè)受到嚴重沖擊、轉(zhuǎn)型發(fā)展債務費用巨大、人員分流安置情況復雜、新舊產(chǎn)業(yè)銜接風險較大等多重問題,但同時存續(xù)企業(yè)仍具備一定的市場競爭基礎,有優(yōu)質(zhì)的土地資產(chǎn)待盤活,大量設備資產(chǎn)可變現(xiàn),而且可獲得一定的補償金和無息過渡資金,潛在人員安置的多種途徑。本文綜合現(xiàn)代企業(yè)戰(zhàn)略管理理論,針對G鋼鐵集團在重組和轉(zhuǎn)型發(fā)展過程中存在的主要問題,從有序關(guān)停產(chǎn)能、盤活資產(chǎn)、科學規(guī)劃產(chǎn)業(yè)體系、組建融資平臺、人員分流安置、資金平衡、政策支持等方面提出了G鋼鐵集團戰(zhàn)略轉(zhuǎn)型的具體解決措施。 面對日益加劇的企業(yè)競爭,及時和科學可行的企業(yè)轉(zhuǎn)型戰(zhàn)略至關(guān)重要。因此,對企業(yè)轉(zhuǎn)型戰(zhàn)略管理開展研究和探索具有理論和實踐的雙重意義。希望本文的工作能為G鋼鐵集團企業(yè)戰(zhàn)略轉(zhuǎn)型工作起到拋磚引玉的作用。
[Abstract]:The steel industry is the foundation of social development and national economy industry, is an important symbol of a country's economic development level and comprehensive national strength development of national defense, infrastructure construction, shipbuilding, automobile manufacturing, machinery manufacturing, have a decisive influence to the production of home appliances and other industries. The iron and steel industry of China and great achievements, especially after entering twenty-first Century, with continued growth in consumption, with amazing speed rapid development, variety and quality of steel structure has been optimized. But at the same time, excess capacity, industry structure is not reasonable, duplication and waste of resources, contradictions emerge gradually. In this case, the state has increased the macro according to the regulation, "iron and steel industry" 12th Five-Year "development plan > target, China's steel industry will further improve the structure, gradually eliminated backward production capacity, industry concentration degree continuously Improve the industrial layout, continuous adjustment and optimization, which is one of the manifestations of the original to large enterprises, small and medium enterprises coexist organization pattern will be broken, inter provincial, cross regional iron and steel enterprises will realize the reorganization and integration, the formation of a more rational distribution of productive forces, the transformation and upgrading must be quite a part of iron and steel production enterprises.
In this process, Guangdong Province as the iron and steel industry, the original, is also facing structural adjustment and transformation and upgrading of the hitherto unknown pain. The iron and steel industry is an important industry in Guangdong province is one of the traditional, in ten years of careful operation, through mergers and acquisitions, big generation small, formed by G iron and Steel Group and Shaoguan iron and steel factory (hereinafter referred to as Shaoguan) distributed in different regions, the product structure of large enterprises have focused on, especially G iron and Steel Group, has won a number of the world's first Chinese first thin slab casting and rolling production line, Guangdong used to be the best, the oldest mills, with these large enterprises the leader of the industrial layout, the development mode of mature and stable for a long period of time. But from the beginning of 2000, with steel overcapacity contradictions intensified, at the national macro-control policy requirements, Guangzhou The eastern province eventually made Shaoguan Steel and Baosteel Zhanjiang steel project cooperation reconstruction, the choice of strategic transformation implementation of G iron and steel group. Combining with the actual situation of G iron and Steel Group, the Group restructuring and transformation of the development process of enterprise strategy research and analysis.
In the face of a thorough investigation of G iron and Steel Group restructuring and the transformation of the development process based on the problems, this paper G iron and Steel Group in the political, economic, social, environment, and the internal strengths and weaknesses, external opportunities and threats of such factors as the basic research object, through the integrated use of data access method, depth interview method, investigation method and inductive analysis, SWOT analysis, Potter five forces model, PEST analysis and other research methods to study the relevant problems of transformation of G iron and steel group company strategy, and puts forward the strategic countermeasures and safeguard mechanism of G iron and Steel Group restructuring and transformation and development.
Through the investigation and analysis, found that G iron and steel group exists some serious business impact, debt restructuring and development costs are huge, complex personnel shunt placement, cohesion risk and other multiple problems of old and new industries, but also the existence of enterprises still have a certain market foundation, quality of land assets to be invigorated, a lot of equipment and assets. Get some compensation and interest free transition funds, a variety of ways. The potential placement strategy management theory this paper integrated modern enterprise, aiming at the problems existing in G Steel Group restructuring and the transformation of the development process, make an inventory of assets from the orderly shut down production, scientific planning, industrial system, the formation of financing platform, personnel shunt placement, the balance of funds, proposed specific measures to solve the transformation of G iron and steel group strategy, policy support and so on.
Faced with the increasingly fierce competition, timely and scientific and feasible business transformation strategy is essential. Therefore, to carry out research and exploration has both theoretical and practical significance to enterprise strategic management transformation. I hope this work can play a valuable role for G iron and Steel Group Corporation strategic transformation.

【學位授予單位】：廣東工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F271;F272;F426.31

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