本文關(guān)鍵詞：太原BL裝飾公司的營銷戰(zhàn)略研究　出處：《山西大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 建筑裝飾行業(yè) 中小企業(yè) 營銷戰(zhàn)略

【摘要】：建筑裝飾行業(yè)是比較重要的行業(yè),行業(yè)產(chǎn)值較大,從業(yè)人員眾多,建筑裝飾行業(yè)的快速、穩(wěn)定的發(fā)展對解決就業(yè),促進(jìn)和諧社會有重要的意義。建筑裝飾行業(yè)服務(wù)幾乎所有的行業(yè),沒有哪個行業(yè)可以離開建筑裝飾行業(yè),建筑裝飾企業(yè)的管理能力、發(fā)展水平的高低,也對國計(jì)民生有重大的影響。建筑裝飾行業(yè),行業(yè)集中度低,絕大多數(shù)企業(yè)為中小型企業(yè)。做為中小企業(yè),資源有限,管理水平比較低,技術(shù)能力比較差,缺乏市場發(fā)展的機(jī)會。企業(yè)的管理層常常徘徊在各種管理學(xué)派、各種企業(yè)戰(zhàn)略、各種市場理論中,卻不得要領(lǐng)。常常頭疼醫(yī)頭,腳痛醫(yī)腳,沒有形成符合自身特點(diǎn)的,清晰地、可操作性強(qiáng)的理論和思路。究其原因,沒有詳細(xì)的,符合本行業(yè)發(fā)展規(guī)律的理論研究是重要的原因。本文主要以建筑裝飾行業(yè)中小型企業(yè)為研究對象,對建筑裝飾行業(yè)中小型企業(yè)的現(xiàn)狀、存在的問題進(jìn)行挖掘。運(yùn)用企業(yè)戰(zhàn)略理論,結(jié)合PEST分析、五力模型、SWOT分析等理論工具進(jìn)行分析和論證,以找到建筑裝飾行業(yè)中小型企業(yè)在激烈的市場競爭中生存和發(fā)展的方法。本文的研究注重理論性與實(shí)踐性相結(jié)合,期望既可以符合科學(xué)研究的嚴(yán)謹(jǐn)性,又能直接指導(dǎo)企業(yè)的經(jīng)營活動,使建筑裝飾行業(yè)中小型企業(yè)可以結(jié)合自身的特點(diǎn),找到符合自身發(fā)展的戰(zhàn)略,使企業(yè)的資源配置合理、效率更高,從而使企業(yè)更好地、更快速的發(fā)展。
[Abstract]:The architectural decoration industry is an important industry, the industry output value of large, many employees, the building decoration industry rapid and stable development to solve the employment, promote the harmonious society has important significance. Building decoration services industry almost all industries, no industry can leave the building decoration industry, building decoration enterprise management ability, development the level also has a significant impact on the architectural decoration industry. Beneficial to the people's livelihood, industry concentration is low, the vast majority of enterprises are small and medium enterprises. For small and medium-sized enterprises, limited resources, the management level is relatively low, technical ability is poor, lack of market development opportunities. The management of the enterprise, often wandering in a variety of school management and all kinds of business strategy, market theory, but often miss the point. The headache medicine head aches, not in accordance with its own characteristics, clear and operable The theory and ideas. The reason is not detailed, consistent with the theory of the development of the industry is an important reason. This paper takes the architectural decoration industry in small and medium-sized enterprises as the research object, the status of building decoration industry of small and medium enterprises, the problems of mining. By using the enterprise strategy theory, combining with the PEST analysis. The five forces model, SWOT analysis and other theoretical tools are analyzed and demonstrated, in order to find the method of building decoration industry of small and medium enterprises in the fierce market competition for survival and development. This paper pays attention to theory and practice combination, can be expected in line with scientific research rigor, and can directly guide the business activities the architectural decoration industry of small and medium-sized enterprises can be combined with its own characteristics, find a suitable for their own development strategy, make the enterprise reasonable allocation of resources, higher efficiency, so as to enable enterprises to better and more Rapid development.

【學(xué)位授予單位】：山西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F274;F426.92

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