媒體品牌建設的內涵、步驟與模式解析
發(fā)布時間：2019-07-03 16:45
【摘要】：正當"品牌"這個概念被提及的時候,我們不能忽略推動這一概念形成和發(fā)展的原動力——市場競爭。以美國的電視業(yè)為例,全美的地方電視臺有數(shù)千家之多,其中絕大多數(shù)隸屬于七大全國電視網(wǎng)。包括傳統(tǒng)三大電視網(wǎng)——全國廣播公司(NBC)、美國廣播公司(ABC)和哥倫比亞廣播公司(CBS);近些年崛起且發(fā)展迅猛的四大電視網(wǎng)——福克斯廣播公司(Fox)、聯(lián)合派拉蒙電視網(wǎng)(UPN)、華納兄弟電視網(wǎng)(WB)和帕克斯
[Abstract]:As this concept of "brand" is mentioned, we cannot ignore the impetus _ market competition that promotes the formation and development of this concept. With the television industry in the United States as an example, there are thousands of local television stations across the country, with the vast majority of them affiliated with the seven national television networks. including the traditional three networks, the NBC, ABC and CBS; the four major television networks, Fox, and UPN, which have emerged and developed rapidly in recent years; Warner Bros. (WB) and Parks
【作者單位】： 中國國際廣播電臺;
【分類號】：F273.2
，
本文編號：2509532
[Abstract]:As this concept of "brand" is mentioned, we cannot ignore the impetus _ market competition that promotes the formation and development of this concept. With the television industry in the United States as an example, there are thousands of local television stations across the country, with the vast majority of them affiliated with the seven national television networks. including the traditional three networks, the NBC, ABC and CBS; the four major television networks, Fox, and UPN, which have emerged and developed rapidly in recent years; Warner Bros. (WB) and Parks
【作者單位】： 中國國際廣播電臺;
【分類號】：F273.2
，
本文編號：2509532
本文鏈接：http://sikaile.net/guanlilunwen/pinpaiwenhualunwen/2509532.html
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