山東紡織服裝品牌建設(shè)現(xiàn)狀、問(wèn)題及發(fā)展建議
發(fā)布時(shí)間：2019-06-17 19:20
【摘要】：山東紡織服裝行業(yè)品牌建設(shè)目前處于提升與深化的階段上,正由出口拉動(dòng)型向內(nèi)外銷并舉發(fā)展。行業(yè)品牌建設(shè)的意識(shí)、路徑、手段更趨理性,品牌企業(yè)不再僅僅討論外部原因,品牌建設(shè)更多地開(kāi)始源于企業(yè)內(nèi)生動(dòng)力。
[Abstract]:The brand construction of Shandong textile and garment industry is in the stage of promotion and deepening, and it is developing from export-driven to domestic and export at the same time. The consciousness, path and means of brand construction in the industry are more rational. Brand enterprises no longer just discuss external reasons, brand construction begins to originate from the internal motivation of enterprises.
【作者單位】： 青島市市北區(qū)小港灣管委會(huì);
【分類號(hào)】：F426.8;F273.2
[Abstract]:The brand construction of Shandong textile and garment industry is in the stage of promotion and deepening, and it is developing from export-driven to domestic and export at the same time. The consciousness, path and means of brand construction in the industry are more rational. Brand enterprises no longer just discuss external reasons, brand construction begins to originate from the internal motivation of enterprises.
【作者單位】： 青島市市北區(qū)小港灣管委會(huì);
【分類號(hào)】：F426.8;F273.2
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