【摘要】：隨著信息化技術(shù)的不斷發(fā)展和提高,當(dāng)今社會(huì)正面臨著新價(jià)值經(jīng)濟(jì)帶來的巨大挑戰(zhàn)和深層變革。在這一浪潮的驅(qū)動(dòng)下,創(chuàng)新與管理對(duì)企業(yè)更加重要。通過設(shè)計(jì)來實(shí)現(xiàn)產(chǎn)品和服務(wù)的創(chuàng)新,并創(chuàng)建企業(yè)強(qiáng)勢(shì)品牌,然后再借助品牌戰(zhàn)略來管理創(chuàng)新設(shè)計(jì),以提升企業(yè)的市場(chǎng)競(jìng)爭(zhēng)力。創(chuàng)新設(shè)計(jì)與品牌戰(zhàn)略是對(duì)矛盾體,基于品牌戰(zhàn)略的創(chuàng)新設(shè)計(jì)目的就是實(shí)現(xiàn)企業(yè)可持續(xù)發(fā)展,滿足用戶不斷增長的需求。
[Abstract]:With the continuous development and improvement of information technology, the society is facing great challenges and deep changes brought about by the new value economy. Driven by this wave, innovation and management are more important to enterprises. Through the design to achieve product and service innovation, and create a strong brand, and then with the help of brand strategy to manage innovative design, in order to enhance the competitiveness of enterprises in the market. Innovative design and brand strategy are contradictory parts. The purpose of innovative design based on brand strategy is to realize the sustainable development of enterprises and to meet the increasing needs of users.
【作者單位】： 清華大學(xué)美術(shù)學(xué)院;
【分類號(hào)】：J50-05

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