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“賴茅”品牌之亂

發(fā)布時(shí)間:2018-12-11 07:40
【摘要】:正上百個(gè)打著"賴茅"旗號(hào)的廠家,生產(chǎn)著幾千種"賴茅"……貴州"賴茅"酒,歷史悠久,但目前受困于"賴茅"商標(biāo)之爭(zhēng)與品牌之亂,卻始終處于三線酒類企業(yè)行列。"賴茅"品牌之亂,全國(guó)其他酒類品牌,甚至其他非酒類品牌無(wú)一出其右。賴茅酒因其與貴州茅臺(tái)酒之間的歷史淵源,使其具有
[Abstract]:Hundreds of manufacturers in the name of "Lai Mao" are producing thousands of "Lai Mao". Guizhou "Lai Mao" wine has a long history, but is currently trapped in the "Lai Mao" trademark dispute and brand chaos, but has always been in the ranks of the third line wine enterprises. " Lai Mao "brand chaos, the country's other liquor brands, and even other non-alcoholic brands not one of its right." Because of its historical origin with Guizhou Moutai wine, Lai Mao Liquor has the following characteristics
【作者單位】: 貴陽(yáng)學(xué)院;
【分類號(hào)】:F273.2;F426.82
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本文編號(hào):2372158

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