【摘要】： 近年來,隨著我國科技園區(qū)的深入發(fā)展和產(chǎn)業(yè)細分的逐步擴大,科技園區(qū)從綜合性走向專業(yè)化,出現(xiàn)了眾多“專業(yè)園區(qū)”。一方面,專業(yè)園區(qū)已經(jīng)成為結構調整和產(chǎn)業(yè)升級,轉變經(jīng)濟增長方式的重要載體,成為國家與區(qū)域自主創(chuàng)新的重要引擎,在參與全球產(chǎn)業(yè)競爭中承擔著越來越重要的責任;而另一方面,專業(yè)園區(qū)發(fā)展過程中出現(xiàn)了不少問題,如數(shù)量多、規(guī)模小、管理亂、質量差、品牌弱,同質化競爭嚴重,缺乏核心競爭力,無法形成差異化競爭優(yōu)勢等,制約著專業(yè)園區(qū)品牌的健康發(fā)展。 本文探討了專業(yè)園區(qū)的特征、兩種主要運營模式及管理模式的對比;以專業(yè)園區(qū)的品牌研究為主線,從提升園區(qū)開發(fā)運營商以及專業(yè)園區(qū)本身核心競爭力的角度,分析了我國專業(yè)園區(qū)品牌建設取得的成績、存在的問題,并提出了相應的對策;通過享有亞洲科技園最佳品牌的新加坡騰飛公司的個案分析,分享了騰飛在專業(yè)園區(qū)品牌建設中的成功實踐和經(jīng)驗;提出了專業(yè)園區(qū)品牌在很大程度上取決于該園區(qū)及其開發(fā)運營商的核心競爭力,獨特的園區(qū)文化和園區(qū)精神是專業(yè)園區(qū)品牌的靈魂,政府應該支持和協(xié)助專業(yè)園區(qū)的開發(fā)運營商、入園企業(yè)以及全體員工共同創(chuàng)建專業(yè)園區(qū)品牌等主要觀點。
[Abstract]:In recent years, with the further development of science and technology parks and the gradual expansion of industrial segmentation, science and technology parks from comprehensive to professional, there are many "professional parks". On the one hand, the professional park has become an important carrier of structural adjustment and industrial upgrading, an important carrier of changing the mode of economic growth, an important engine of national and regional independent innovation, and a more and more important responsibility in participating in the global industrial competition. On the other hand, there are many problems in the development of professional parks, such as large quantity, small scale, disorderly management, poor quality, weak brand, serious homogeneous competition, lack of core competence, inability to form differentiated competitive advantage, etc. Restrict the healthy development of professional park brand. This paper discusses the characteristics of the professional park, the comparison between the two main operation modes and the management model. Taking the brand research of professional park as the main line, from the angle of enhancing the core competitiveness of the park development operator and the professional park itself, this paper analyzes the achievements and problems in the brand construction of the professional park in our country, and puts forward the corresponding countermeasures. Through the case analysis of Singapore Tengfei Company, which enjoys the best brand of Asian Science Park, we share the successful practice and experience of Tengfei in the brand construction of professional park. It is pointed out that the brand of the professional park depends on the core competitiveness of the park and its development operators to a great extent, and the unique park culture and spirit are the soul of the brand of the professional park. The government should support and assist professional park development operators, entering enterprises and all staff to create professional park brand.
【學位授予單位】：蘇州大學
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：F273.2

【引證文獻】

相關博士學位論文 前1條

1 許莉;文化創(chuàng)意產(chǎn)業(yè)園區(qū)投資決策及運營模式研究[D];北京交通大學;2012年

，

本文編號：2365556