【摘要】： 近年來,特別是金融危機(jī)的影響下,我國沿海的加工貿(mào)易型中小企業(yè)損失嚴(yán)重。技術(shù)含量低、創(chuàng)新動(dòng)力不足、特別是缺乏品牌支撐缺乏等原因,使得許多產(chǎn)業(yè)集群競爭力下降,甚至萎縮,產(chǎn)業(yè)集群的發(fā)展遇到了瓶頸。因此,越來越多的地方政府和企業(yè)都將區(qū)域品牌發(fā)展戰(zhàn)略作為提升區(qū)域競爭力,促進(jìn)區(qū)域經(jīng)濟(jì)快速發(fā)展的重要手段,在區(qū)域經(jīng)濟(jì)發(fā)展中發(fā)揮著越來越重要的作用。創(chuàng)建和培育區(qū)域品牌,對提高區(qū)域內(nèi)企業(yè)的競爭力,帶動(dòng)區(qū)域經(jīng)濟(jì)有著重大的現(xiàn)實(shí)意義。 區(qū)域品牌的創(chuàng)建和發(fā)展成為推動(dòng)我國經(jīng)濟(jì)可持續(xù)發(fā)展的新生力量。區(qū)域品牌具有非排他性、持續(xù)的品牌效應(yīng),不僅可以推動(dòng)區(qū)域產(chǎn)業(yè)的整體發(fā)展,還可以帶動(dòng)相關(guān)上下游產(chǎn)業(yè)的加速發(fā)展。但目前,有關(guān)區(qū)域品牌的研究還不夠,存在著理論上的不足,還沒有形成成熟的、系統(tǒng)的構(gòu)建區(qū)域品牌的理論。 區(qū)域品牌的培育是地方政府、企業(yè)、行業(yè)協(xié)會(huì)等相關(guān)主體的集體行為,是一項(xiàng)長期的、系統(tǒng)的、復(fù)雜的工程。本文在對國內(nèi)區(qū)域品牌文獻(xiàn)資料總結(jié)研究的基礎(chǔ)上,分析了兩個(gè)典型的國內(nèi)區(qū)域品牌形成實(shí)例,明確了區(qū)域品牌形成機(jī)理,界定了培育區(qū)域品牌中政府、行業(yè)協(xié)會(huì)、企業(yè)各相關(guān)主體的角色定位和職能定位。最后綜合上述理論研究和案例分析后,對邛崍白酒產(chǎn)業(yè)集群的發(fā)展歷程和原因,以及邛酒產(chǎn)業(yè)的優(yōu)勢進(jìn)行了分析。并針對邛崍白酒區(qū)域品牌創(chuàng)建和培育,指出當(dāng)?shù)卣�、行業(yè)協(xié)會(huì)、企業(yè)的作用。就進(jìn)一步推進(jìn)邛崍白酒產(chǎn)業(yè)區(qū)域品牌建設(shè)給予了自己的建議。希望能在邛崍白酒產(chǎn)業(yè)的第二次創(chuàng)業(yè)之際提供思想和理念支持。
[Abstract]:In recent years, especially under the influence of the financial crisis, China's coastal processing trade small and medium-sized enterprises have suffered serious losses. The low technology content, insufficient innovation power, especially the lack of brand support make the competitiveness of many industrial clusters decline or even shrink, and the development of industrial clusters has encountered a bottleneck. Therefore, more and more local governments and enterprises take the regional brand development strategy as an important means to enhance regional competitiveness and promote the rapid development of regional economy, which plays an increasingly important role in regional economic development. It is of great practical significance to establish and cultivate regional brands to improve the competitiveness of regional enterprises and to promote regional economy. The establishment and development of regional brand has become a new force to promote the sustainable development of our economy. Regional brand has non-exclusive and sustained brand effect, which can not only promote the overall development of regional industry, but also accelerate the development of related upstream and downstream industries. However, at present, the research on regional brand is not enough, there are theoretical deficiencies, has not yet formed a mature, systematic construction of regional brand theory. The cultivation of regional brand is the collective behavior of local government, enterprise, trade association and so on. It is a long-term, systematic and complex project. Based on the summary of domestic regional brand literature, this paper analyzes two typical examples of regional brand formation, clarifies the formation mechanism of regional brand, and defines the cultivation of regional brand in the government, industry association. The role orientation and function orientation of each related subject in the enterprise. Finally, based on the above theoretical research and case study, the development process and reasons of Qionglai liquor industry cluster, as well as the advantages of Qiongjiu industry were analyzed. Aiming at the establishment and cultivation of Qionglai liquor regional brand, the function of local government, trade association and enterprise is pointed out. Some suggestions are given to further promote the regional brand construction of Qionglai liquor industry. It is hoped that the thought and idea support can be provided in Qionglai liquor industry.
【學(xué)位授予單位】：西南財(cái)經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：F273.2;F426.82

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 洪文生;區(qū)域品牌建設(shè)的途徑[J];發(fā)展研究;2005年03期

2 蔣建業(yè);優(yōu)化產(chǎn)業(yè)集群 創(chuàng)建區(qū)域品牌[J];廣東經(jīng)濟(jì);2005年07期

3 夏曾玉,謝健;區(qū)域品牌建設(shè)探討——溫州案例研究[J];中國工業(yè)經(jīng)濟(jì);2003年10期

4 張?jiān)?產(chǎn)業(yè)集聚與區(qū)域競爭優(yōu)勢探討[J];國際貿(mào)易問題;2001年09期

5 馮鑫明,夏曾玉;區(qū)域品牌建設(shè)的實(shí)證分析[J];江蘇科技大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2005年01期

6 賈明江;集群企業(yè)創(chuàng)新動(dòng)機(jī)分析[J];哈爾濱工業(yè)大學(xué)學(xué)報(bào);2005年08期

7 王核成;李琳;周儉;;區(qū)域品牌的利弊分析及對策研究[J];經(jīng)濟(jì)論壇;2006年19期

8 張屈征 ,張?jiān)氯A ,賈繼榮;區(qū)享品牌的產(chǎn)權(quán)特點(diǎn)與政府作用[J];經(jīng)濟(jì)師;2003年08期

9 楊建梅;黃喜忠;張勝濤;;區(qū)域品牌的生成機(jī)理與路徑研究[J];科技進(jìn)步與對策;2005年12期

10 尹晶;許惠淵;;以區(qū)域品牌為導(dǎo)向發(fā)展地方產(chǎn)業(yè)集群——以嵊州領(lǐng)帶產(chǎn)業(yè)集群為例[J];中國農(nóng)業(yè)大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2006年01期

相關(guān)碩士學(xué)位論文 前1條

1 李冰;產(chǎn)業(yè)集群發(fā)展與產(chǎn)業(yè)集群升級研究[D];山東大學(xué);2006年

，

本文編號(hào)：2363124