【摘要】：近些年慈善事業(yè)的蓬勃發(fā)展,引起了大家對于慈善機構(gòu)的廣泛關(guān)注,我國慈善機構(gòu)的成長有目共睹,但慈善機構(gòu)品牌概念的塑造還有待提升。基于此,探討品牌與慈善品牌塑造的相關(guān)問題,對于非營利組織來說,塑造品牌是一個創(chuàng)新的概念。
[Abstract]:In recent years, the vigorous development of philanthropy has aroused widespread concern for charities. The growth of charities in China is obvious to all, but the concept of charity brand still needs to be improved. Based on this, it is an innovative concept for non-profit organizations to probe into the problems related to brand and charitable brand shaping.
【作者單位】： 周口師范學(xué)院設(shè)計學(xué)院;
【分類號】：D632.9
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本文編號：2357840