【摘要】：運(yùn)用知識(shí)圖譜這種可視化的文獻(xiàn)分析工具,對(duì)城市品牌研究文獻(xiàn)進(jìn)行分析。研究表明:(1)2007~2011年,城市品牌研究文獻(xiàn)數(shù)量迅速增加,城市品牌研究開(kāi)始成為熱點(diǎn)。(2)從關(guān)鍵詞共現(xiàn)分析看,城市品牌研究主要建立在討論城市品牌建構(gòu)路徑和城市品牌建設(shè)具體方法上。(3)從文獻(xiàn)共被引關(guān)系看,城市品牌研究可以分為品牌本身的討論、宜居城市的生活環(huán)境以及市民的身體健康與城市品牌的關(guān)系、城市品牌與城市營(yíng)銷之間的關(guān)系三個(gè)階段。進(jìn)而指出,城市品牌研究的重點(diǎn)方向應(yīng)該是對(duì)城市品牌的影響因素及形成過(guò)程、城市品牌評(píng)價(jià)系統(tǒng)的研究。
[Abstract]:Knowledge map is used as a visual document analysis tool to analyze the literature of urban brand research. The results show that: (1) from 2007 to 2011, the number of urban brand research literature increased rapidly, and the urban brand research began to become a hot spot. (2) from the word co-occurrence analysis, The study of urban brand is mainly based on discussing the path of urban brand construction and the specific methods of urban brand building. (3) from the co-citation of literature, the study of urban brand can be divided into the discussion of brand itself. There are three stages: the living environment of livable city, the relationship between citizen's health and city brand, and the relationship between city brand and city marketing. Furthermore, it is pointed out that the key direction of urban brand research should be the influencing factors and forming process of urban brand, and the study of urban brand evaluation system.
【作者單位】： 大連理工大學(xué)盤錦校區(qū);大連理工大學(xué)管理與經(jīng)濟(jì)學(xué)部;
【分類號(hào)】：F290;C912.81

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相關(guān)期刊論文 前10條

1 張銳;張q，

本文編號(hào)：2356191