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“中國(guó)產(chǎn)品”轉(zhuǎn)為“中國(guó)品牌”的理性思考

發(fā)布時(shí)間:2018-11-22 15:50
【摘要】:在"十三五"期間推進(jìn)供給側(cè)結(jié)構(gòu)性改革,重要任務(wù)是調(diào)結(jié)構(gòu)、促發(fā)展,加快推進(jìn)企業(yè)產(chǎn)品建設(shè),由產(chǎn)品轉(zhuǎn)向品牌。這內(nèi)在要求我們要圍繞品牌建設(shè)采取對(duì)策,保護(hù)知識(shí)產(chǎn)權(quán),嚴(yán)打假冒偽劣,創(chuàng)造良好的品牌空間。企業(yè)要全力經(jīng)營(yíng)產(chǎn)品,完善品牌體系,提高經(jīng)濟(jì)效益,推動(dòng)企業(yè)轉(zhuǎn)型升級(jí)。
[Abstract]:During the 13th Five-Year Plan period, the important task of promoting supply-side structural reform is to adjust the structure, promote development, speed up the construction of enterprise products, and shift from product to brand. This requires us to take countermeasures around brand construction, protect intellectual property rights, crack down on counterfeiting and shoddy, and create good brand space. Enterprises should strive to manage products, perfect brand system, improve economic benefits, and promote enterprise transformation and upgrading.
【作者單位】: 中共伊春市委黨校;
【分類號(hào)】:F273.2

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