【摘要】：秋林里道斯,一家創(chuàng)立百余年的中華老字號企業(yè),其主營的紅腸產(chǎn)品因俄式傳統(tǒng)工藝和獨(dú)特的歐式風(fēng)味成為深受哈爾濱市民及中外游客青睞的特色食品。秋林里道斯紅腸食品不單是一種產(chǎn)品,它早已植根于哈爾濱人的飲食文化中,是品牌深厚文化底蘊(yùn)的根基,更是這座城市在歷史積淀中獨(dú)具異域風(fēng)情文化背景的展現(xiàn);不止如此,秋林里道斯紅腸制作技藝于2008年成為黑龍江省首批“非物質(zhì)文化遺產(chǎn)”,作為哈爾濱高附加值產(chǎn)業(yè)之一的秋林里道斯紅腸品牌設(shè)計(jì)逐漸成為促進(jìn)城市經(jīng)濟(jì)發(fā)展的一個重要環(huán)節(jié),承載著哈爾濱地域文化的品牌包裝設(shè)計(jì)作為城市及地域文化宣揚(yáng)的特殊名片,對它進(jìn)行再度審視和打造不容忽略。本文力求從學(xué)術(shù)角度出發(fā),以秋林里道斯紅腸品牌包裝設(shè)計(jì)為入手點(diǎn)展開研究,深入分析了秋林里道斯紅腸品牌包裝設(shè)計(jì)的現(xiàn)狀,對比分析國內(nèi)外紅腸品牌包裝設(shè)計(jì)的典型案例,并針對當(dāng)前秋林里道斯紅腸品牌包裝設(shè)計(jì)中具有的視覺要素缺乏統(tǒng)一、地域文化特征不鮮明等問題進(jìn)行客觀分析。采用綜合分析法從品牌自身因素、地域?qū)徝酪蛩丶拔幕蛩氐榷鄠�方面分析秋林里道斯紅腸品牌包裝設(shè)計(jì)的設(shè)計(jì)思路,提出應(yīng)對秋林里道斯紅腸品牌包裝設(shè)計(jì)問題的策略,對未來秋林里道斯紅腸品牌包裝設(shè)計(jì)提出考量和建議。并且,嘗試為關(guān)注特色品牌包裝設(shè)計(jì)的設(shè)計(jì)者提供幫助,從中得到現(xiàn)實(shí)依據(jù)和理論支撐,確保設(shè)計(jì)實(shí)踐能夠向更貼合地域文化、人性化和可持續(xù)化的走向發(fā)展,對于地域文化的傳承和弘揚(yáng)也有著重要的理論價值。
[Abstract]:Qiu Lin Lidos, a century-old Chinese enterprise, its main red sausage products because of the traditional Russian craft and unique European flavor has become the favorite of Harbin residents and Chinese and foreign tourists. Qiu Lin's red sausage food is not only a product, it has been rooted in the food culture of Harbin people, is the root of the deep cultural heritage of the brand, but also the city in the historical accumulation of unique exotic cultural background display; More than that, Qiu Lin's red sausage production technique became the first "intangible cultural heritage" in Heilongjiang Province in 2008. As one of the high value-added industries in Harbin, Qiu Lin's red sausage brand design has gradually become an important link in promoting urban economic development. As a special business card of city and regional culture, the brand packaging design carrying Harbin regional culture is reviewed again and can not be ignored. From the academic point of view, this paper studies the packaging design of Qiu Lin's red sausage brand, and analyzes the present situation of the packaging design of Qiu Lin's red sausage brand. This paper compares and analyzes the typical cases of packaging design of red sausage brand at home and abroad, and makes an objective analysis on the problems such as the lack of unity of visual elements and the lack of distinct regional cultural characteristics in the packaging design of red sausage brand by Qiu Lin. This paper analyzes the design ideas of Qiu Lin's Red sausage brand packaging design from the aspects of brand itself, regional aesthetic factors and cultural factors, and puts forward the strategies to deal with the packaging design problems of Qiu Lin's Red sausage brand. To the future Qiu Lin red sausage brand packaging design considerations and suggestions. In addition, this paper tries to provide help for designers who pay attention to the design of characteristic brand packaging, and get the realistic basis and theoretical support from it to ensure that the design practice can develop towards a more suitable regional culture, humanization and sustainability. For the heritage and promotion of regional culture also has an important theoretical value.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J524.2

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相關(guān)期刊論文 前1條

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本文編號：2333804