【摘要】： 在信息構筑、交互傳遞與接收反饋蓬勃興盛的今天,電子政務飛速發(fā)展,中國各級政府都建立了自己的門戶網站。作為政府面向社會提供電子化管理和服務的窗口,政府網站是電子政務建設中的重要組成部分,它的構建、運行等情況,直接關系到政府形象,也影響著政府管理、服務的質量和水平,更關乎到公眾與政府的互動交流與實事辦理。政府網站在建設、運營中還存在著一些問題,如何更好地發(fā)展省級政府網站,本文把商業(yè)領域中的品牌管理理念引入到政府網站建設過程。通過樹立政府網站品牌,塑造政府良好形象,真正提升公眾滿意度、發(fā)展地方綜合競爭能力。 本文以起步較早、建設較為完備的省級政府網站為研究對象,著眼于中國31個省級政府網站的現狀研究,運用調查統計、比較分析等方法,對搜集到的相關數據資料進行整理分析,發(fā)現政府網站建設存在的問題。以國內外企業(yè)型政府理論、服務型政府理論、傳播學理論等研究成果作為理論基礎,依據品牌建設理論,從政府網站實際情況出發(fā),對中國省級政府網站品牌建設問題進行深入透徹的研究和分析;采用案例分析法,綜合國內外政府門戶網站建設的先進經驗,從政府網站品牌內涵、品牌系統構建、品牌系統運行三個方面闡釋中國省級政府網站品牌系統,并提出相關品牌建設建議,以期為我國電子政務發(fā)展、政府網站建設提供新的視角以及積極建議。
[Abstract]:With the development of information construction, interactive transmission and receiving feedback, E-government is developing rapidly, and Chinese governments at all levels have established their own portals. As a window for the government to provide electronic management and service to the society, the government website is an important part of the construction of e-government. Its construction and operation are directly related to the image of the government and also affect the management of the government. The quality and level of service is related to the interaction between the public and the government. There are still some problems in the construction and operation of the government website. How to develop the provincial government website better, this paper introduces the brand management concept in the commercial field into the process of the government website construction. Through establishing the government website brand, shaping the good image of the government, promoting the public satisfaction truly, developing the local comprehensive competition ability. This paper focuses on the current situation of 31 provincial government websites in China, using the methods of investigation, statistics, comparative analysis, and so on. Collate and analyze the relevant data collected and find the problems in the construction of government websites. Based on the research results of enterprise government theory, service government theory and communication theory at home and abroad, and according to the brand construction theory, starting from the actual situation of government website, To carry on the thorough research and the analysis to the Chinese provincial government website brand construction question; By adopting the case analysis method and synthesizing the advanced experience of the construction of the government portal website at home and abroad, this paper explains the brand system of the Chinese provincial government website from three aspects: the brand connotation of the government website, the construction of the brand system and the operation of the brand system. Some suggestions on brand construction are put forward in order to provide new perspective and positive suggestions for the development of E-government and the construction of government website.
【學位授予單位】：北京郵電大學
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：D630

【引證文獻】

相關期刊論文 前1條

1 李加才;周毅;;政府網站建設質量評價要素及其運用——基于省級政府網站在線調查的實證研究[J];電子政務;2011年07期

相關碩士學位論文 前2條

1 陳蕊;政府網站文化問題研究[D];北京郵電大學;2011年

2 禹權;我國“服務型”省級政府網站發(fā)展策略研究[D];北京郵電大學;2010年

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本文編號：2319943