我國外貿(mào)增長方式轉(zhuǎn)變中國家品牌因素研究
發(fā)布時間：2018-10-29 09:32
【摘要】： 改革開放以來,我國對外貿(mào)易發(fā)展迅速,尤其是2002年正式加入世界貿(mào)易組織以來,進出口總額從6208億美元增加到2007年的21738億美元,年均增長28.5%,其中,出口額躍居世界第二位。顯然,從數(shù)量和規(guī)模上看,我國已躋身貿(mào)易大國行列,但外貿(mào)增長的質(zhì)量和效益還不高,主要以粗放型為主,亟需實現(xiàn)向集約型的轉(zhuǎn)變。 我國探索外貿(mào)增長方式轉(zhuǎn)變問題雖然已有近二十年的時間,但粗放型增長方式未有根本性轉(zhuǎn)變。加快外貿(mào)增長方式轉(zhuǎn)變,關(guān)鍵在于認清我國外貿(mào)所處的時期和階段,對癥下藥。 本文的研究目的就是通過對我國30年外貿(mào)發(fā)展歷程進行劃分,明確當(dāng)前我國外貿(mào)所處的發(fā)展階段,找出導(dǎo)致粗放型增長的主要原因,從而提出針對性的解決措施,實現(xiàn)向集約型增長的轉(zhuǎn)變。 文章內(nèi)容分為六個部分。第一部分是文章的導(dǎo)論,包括文章的研究背景與選題意義、研究思路與研究方法、文章的創(chuàng)新點及難點;第二部分是對前人研究的回顧,首先分析了粗放型增長方式的弊端及成因,然后明晰了對外貿(mào)易增長方式轉(zhuǎn)變的內(nèi)涵,最后回顧了有關(guān)外貿(mào)增長方式轉(zhuǎn)變的建議。第三部分回顧了我國為轉(zhuǎn)變外貿(mào)增長方式而進行的實踐,并據(jù)此提出了“三個時期”和“三個階段”的劃分方法。即,將我國對外貿(mào)易歷程劃分為“粗放型增長時期”、“由粗放型增長向集約型增長轉(zhuǎn)變的過渡時期”和“集約型增長時期”,并將第二個時期按照采取的主要戰(zhàn)略的不同劃分為“以質(zhì)取勝”階段、“科技興貿(mào)”階段和“品牌戰(zhàn)略”階段三個階段,指出我國目前正處于最后一個階段,而且在實施“品牌戰(zhàn)略”的過程中忽視了“國家品牌”因素;第四部分回顧了“國家品牌”方面的研究,對與“國家品牌”有關(guān)的概念作了辨析,并介紹了西蒙·安爾霍特“國家品牌六邊形”模型對“國家品牌”的測度方法,從而找出影響“國家品牌”的因素;第五部分是對“國家品牌”與“產(chǎn)品品牌”、“國家品牌”與出口關(guān)系的分析,并對“國家品牌”發(fā)揮作用的條件進行了研究;第六部分介紹了我國的品牌現(xiàn)狀,分析了造成我國品牌現(xiàn)狀的原因并提出相應(yīng)的解決措施。 運用本文對我國外貿(mào)歷程的劃分方法,得出我國正處于“由粗放型增長向集約型增長轉(zhuǎn)變的過渡時期”之“品牌戰(zhàn)略”階段,此時我國出口產(chǎn)品質(zhì)量較高,出口中高新技術(shù)產(chǎn)品的比重也較大,品牌成為制約外貿(mào)增長方式轉(zhuǎn)變的主要因素,而在初期,“國家品牌”發(fā)揮的效用最為明顯,因此應(yīng)采取各種措施加強“國家品牌”建設(shè),推動我國外貿(mào)進入“集約型增長時期”。最終實現(xiàn)由“貿(mào)易大國”向“貿(mào)易強國”的轉(zhuǎn)變。
[Abstract]:Since the reform and opening up, China's foreign trade has developed rapidly, especially since its formal entry into the World Trade Organization in 2002, the total import and export volume has increased from 620.8 billion US dollars to 2.1738 trillion US dollars in 2007, with an average annual growth of 28.55.Of these, Exports ranked second in the world. Obviously, in terms of quantity and scale, China has become a big trading country, but the quality and benefit of foreign trade growth is not high, mainly extensive type, so it is urgent to realize the transformation to intensive type. Although China has been exploring the transformation of foreign trade growth mode for nearly 20 years, there has been no fundamental change in extensive growth mode. To speed up the transformation of foreign trade growth mode, the key lies in recognizing the period and stage of China's foreign trade. The purpose of this paper is to divide the development course of China's foreign trade over the past 30 years, to clarify the current stage of development of China's foreign trade, to find out the main causes leading to extensive growth, and to put forward targeted solutions. To realize the transition to intensive growth. The article is divided into six parts. The first part is the introduction of the article, including the research background and significance of the topic, research ideas and research methods, innovative points and difficulties of the article; The second part is a review of previous studies. Firstly, it analyzes the disadvantages and causes of extensive growth mode, then clarifies the connotation of the transformation of foreign trade growth mode, and finally reviews the suggestions on the transformation of foreign trade growth mode. The third part reviews the practice of changing the mode of foreign trade growth in China, and puts forward the dividing methods of "three periods" and "three stages". That is to say, the course of China's foreign trade is divided into "extensive growth period", "transition period from extensive growth to intensive growth" and "intensive growth period". The second period is divided into three stages: "winning by quality", "prospering trade by science and technology" and "brand strategy" according to the different strategies adopted. It is pointed out that China is now in the final stage. Moreover, the "national brand" factor has been neglected in the process of implementing "brand strategy"; The fourth part reviews the research on "national brand", differentiates and analyzes the concepts related to "national brand", and introduces the measurement method of "national brand" by Simon Anerholt's "national brand hexagonal" model. To find out the influence of "national brand" factors; The fifth part analyzes the relationship between "national brand" and "product brand", "national brand" and export, and studies the conditions under which "national brand" plays a role. The sixth part introduces the current situation of Chinese brands, analyzes the causes of the status quo of Chinese brands and puts forward the corresponding solutions. By using the method of dividing the course of our country's foreign trade, it is concluded that our country is in the transition period from extensive growth to intensive growth. At this time, the quality of our country's export products is relatively high. The proportion of high and new technology products in export is also large, the brand becomes the main factor that restricts the change of foreign trade growth mode, but in the early stage, the effectiveness of "national brand" is the most obvious. Therefore, various measures should be taken to strengthen the construction of "national brand". Promote our country's foreign trade to enter "intensive growth period". Finally, the transformation from "big trading country" to "trade power" is realized.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2008
【分類號】：F752
本文編號：2297314
[Abstract]:Since the reform and opening up, China's foreign trade has developed rapidly, especially since its formal entry into the World Trade Organization in 2002, the total import and export volume has increased from 620.8 billion US dollars to 2.1738 trillion US dollars in 2007, with an average annual growth of 28.55.Of these, Exports ranked second in the world. Obviously, in terms of quantity and scale, China has become a big trading country, but the quality and benefit of foreign trade growth is not high, mainly extensive type, so it is urgent to realize the transformation to intensive type. Although China has been exploring the transformation of foreign trade growth mode for nearly 20 years, there has been no fundamental change in extensive growth mode. To speed up the transformation of foreign trade growth mode, the key lies in recognizing the period and stage of China's foreign trade. The purpose of this paper is to divide the development course of China's foreign trade over the past 30 years, to clarify the current stage of development of China's foreign trade, to find out the main causes leading to extensive growth, and to put forward targeted solutions. To realize the transition to intensive growth. The article is divided into six parts. The first part is the introduction of the article, including the research background and significance of the topic, research ideas and research methods, innovative points and difficulties of the article; The second part is a review of previous studies. Firstly, it analyzes the disadvantages and causes of extensive growth mode, then clarifies the connotation of the transformation of foreign trade growth mode, and finally reviews the suggestions on the transformation of foreign trade growth mode. The third part reviews the practice of changing the mode of foreign trade growth in China, and puts forward the dividing methods of "three periods" and "three stages". That is to say, the course of China's foreign trade is divided into "extensive growth period", "transition period from extensive growth to intensive growth" and "intensive growth period". The second period is divided into three stages: "winning by quality", "prospering trade by science and technology" and "brand strategy" according to the different strategies adopted. It is pointed out that China is now in the final stage. Moreover, the "national brand" factor has been neglected in the process of implementing "brand strategy"; The fourth part reviews the research on "national brand", differentiates and analyzes the concepts related to "national brand", and introduces the measurement method of "national brand" by Simon Anerholt's "national brand hexagonal" model. To find out the influence of "national brand" factors; The fifth part analyzes the relationship between "national brand" and "product brand", "national brand" and export, and studies the conditions under which "national brand" plays a role. The sixth part introduces the current situation of Chinese brands, analyzes the causes of the status quo of Chinese brands and puts forward the corresponding solutions. By using the method of dividing the course of our country's foreign trade, it is concluded that our country is in the transition period from extensive growth to intensive growth. At this time, the quality of our country's export products is relatively high. The proportion of high and new technology products in export is also large, the brand becomes the main factor that restricts the change of foreign trade growth mode, but in the early stage, the effectiveness of "national brand" is the most obvious. Therefore, various measures should be taken to strengthen the construction of "national brand". Promote our country's foreign trade to enter "intensive growth period". Finally, the transformation from "big trading country" to "trade power" is realized.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2008
【分類號】：F752
【引證文獻】
相關(guān)碩士學(xué)位論文 前4條
1 趙麗娜;我國外貿(mào)發(fā)展方式轉(zhuǎn)變的比較研究[D];中國海洋大學(xué);2011年
2 王福偉;“異化”資源——我國對外貿(mào)易的新動力[D];吉林大學(xué);2009年
3 徐曉琳;基于“來源國效應(yīng)”的中國國家品牌資產(chǎn)構(gòu)建研究[D];南京理工大學(xué);2009年
4 張雅芬;出口增長方式轉(zhuǎn)變視角下的我國國家品牌構(gòu)建研究[D];南京理工大學(xué);2010年
，本文編號：2297314
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