【摘要】：導(dǎo)演在電影創(chuàng)作中居于核心位置,發(fā)揮著重要的作用。獨(dú)具特色的風(fēng)格是導(dǎo)演品牌打造的基礎(chǔ),品牌打造需要經(jīng)歷知名度、美譽(yù)度、忠誠度三個(gè)成長(zhǎng)階段,知名度是品牌打造的初級(jí)階段,美譽(yù)度和忠誠度是品牌打造的高級(jí)階段。品牌營銷是提升知名度的最佳方式,類型電影和系列電影是提高美譽(yù)度和忠誠度的有效手段。導(dǎo)演品牌需要精心維護(hù),不能急功近利,不能讓過度營銷毀掉辛苦多年建立起來的品牌口碑。
[Abstract]:The director occupies the core position in the film creation, plays an important role. The unique style is the foundation of the director's brand building, and the brand building needs to go through three growth stages: popularity, reputation and loyalty, and reputation is the primary stage of brand building, and reputation and loyalty are the advanced stages of brand building. Brand marketing is the best way to enhance popularity. Type films and series films are effective means to improve reputation and loyalty. Director brand needs careful maintenance, can not be eager for quick success, can not let excessive marketing destroy the brand built up over many years of word-of-mouth.
【作者單位】： 新疆藝術(shù)學(xué)院;烏魯木齊職業(yè)大學(xué);
【基金】：中國廣播電影電視社會(huì)組織聯(lián)合會(huì)2015年度學(xué)術(shù)理論研究項(xiàng)目“華萊塢電影品牌核心價(jià)值研究”(項(xiàng)目編號(hào):2015ZGLH020)研究成果
【分類號(hào)】：J911
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本文編號(hào)：2243299