發(fā)布時(shí)間：2018-09-13 08:00

【摘要】：文化是一個(gè)民族在全球化進(jìn)程中的名片,地域文化其獨(dú)特的地域性是傳統(tǒng)文化堅(jiān)實(shí)的柱石,將地方特色文化融入到特產(chǎn)包裝設(shè)計(jì)中,有利于產(chǎn)品品牌形象的提升,同時(shí)也能讓產(chǎn)品在琳瑯滿目的商品中別有一番風(fēng)味。這在一定程度上能帶動(dòng)當(dāng)?shù)亟?jīng)濟(jì)的發(fā)展,同時(shí)又能為傳統(tǒng)文化提供后繼有人的可能性,更有利于當(dāng)?shù)匚幕z產(chǎn)的繼承與發(fā)揚(yáng)。本文通過(guò)對(duì)資興地域文化、特產(chǎn)食品包裝設(shè)計(jì)的研究,結(jié)合“東江福魚”品牌文化特征,對(duì)“東江福魚”品牌包裝進(jìn)行再設(shè)計(jì),提煉資興地域文化特色,為東江魚食品包裝注入資興文化內(nèi)容,重塑企業(yè)形象,將藝術(shù)與商業(yè)進(jìn)行融合,進(jìn)而更好地把設(shè)計(jì)理念融入到產(chǎn)品包裝設(shè)計(jì)中,從而吸引消費(fèi)者購(gòu)買商品。借助“東江福魚”品牌的地域產(chǎn)品,以點(diǎn)帶面提高資興特產(chǎn)包裝整體的設(shè)計(jì)水平,讓更多的人通過(guò)包裝這一視覺(jué)形式了解地區(qū)文化,讓地區(qū)文化植根于人們心中,將地域文化發(fā)揚(yáng)光大。也為提升帶有資興地域特色文化的包裝設(shè)計(jì)水平提供一些借鑒與參考。
[Abstract]:Culture is a business card of a nation in the process of globalization. Its unique regional character is a solid pillar of traditional culture. At the same time can also make the product in a variety of goods in a different flavor. To a certain extent, it can promote the development of local economy, at the same time, it can provide the possibility of inheriting the traditional culture, which is more conducive to the inheritance and development of the local cultural heritage. Based on the research on the regional culture and food packaging design of Zixing, combined with the cultural characteristics of "Dongjiang Fuyu" brand, this paper redesigns the brand packaging of "Dongjiang Fuyu" and refines the regional cultural characteristics of Zixing. It infuses Zixing culture content into Dongjiang fish food packaging, rebuilds enterprise image, merges art and commerce, and then better integrates design idea into product packaging design, so as to attract consumers to buy goods. With the help of the regional products of "Dongjiang Fuyu" brand, we can improve the overall design level of Zixing specialty packaging, so that more people can understand the regional culture through the visual form of packaging, so that the regional culture can be rooted in people's hearts. Carry forward regional culture. It also provides some reference and reference for improving packaging design level with Zixing regional characteristic culture.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TB482

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