【摘要】：正"品牌"這一概念發(fā)展到今天,其內(nèi)涵、外延都已經(jīng)擴(kuò)大。英文brand(品牌)一詞有"烙印"的意思,它非常形象地表達(dá)了品牌的含義——事物在消費(fèi)者心中留下烙印。品牌的載體可以是記號(hào)、名稱(chēng)、術(shù)語(yǔ)、象征或者是它們的組合,品牌代表的是消費(fèi)者對(duì)產(chǎn)品或者服務(wù)的認(rèn)知程度,它是給擁有者帶來(lái)溢價(jià)、產(chǎn)生增值的一種無(wú)形資產(chǎn)。
[Abstract]:The concept of "brand" has been developed to today, its connotation and extension have been expanded. The word "brand" has the meaning of "brand". It expresses the meaning of brand very vividly-things are imprinted in the consumer's mind. The carrier of brand can be mark, name, term, symbol or combination of them. Brand represents the consumer's cognition of product or service. It is an intangible asset that brings premium to owner and produces added value.
【作者單位】： 安徽工程大學(xué)藝術(shù)學(xué)院;
【基金】：安徽省哲學(xué)社會(huì)科學(xué)規(guī)劃項(xiàng)目〈AHSK09-10D43〉“徽州圖形符號(hào)的文化傳承與創(chuàng)新研究” 安徽省教育廳人文社會(huì)科學(xué)一般項(xiàng)目〈2007sk159〉“當(dāng)代繪畫(huà)與平面設(shè)計(jì)之間的語(yǔ)言互動(dòng)研究”資助,系項(xiàng)目階段性成果之一
【分類(lèi)號(hào)】：G229.2
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本文編號(hào)：2186989