【摘要】：目的研究當(dāng)下花生品牌的模式和運(yùn)行機(jī)制,根據(jù)高莞鎮(zhèn)花生產(chǎn)業(yè)發(fā)展的實(shí)際需要,探索出一套全新的設(shè)計創(chuàng)新管理模式。方法以服務(wù)設(shè)計的基本原理為基礎(chǔ),研究有關(guān)品牌構(gòu)建的文獻(xiàn)資料,歸納品牌的構(gòu)建程序。結(jié)論構(gòu)建高莞鎮(zhèn)的花生品牌符合社會發(fā)展要求,能引導(dǎo)更多品牌走上可持續(xù)發(fā)展道路。
[Abstract]:Objective to study the current peanut brand model and operating mechanism, according to the actual needs of the development of high smile peanut industry, explore a new design innovation management model. Methods based on the basic principle of service design, the literature about brand construction was studied, and the procedure of brand building was summarized. Conclusion the construction of Peanut brand in Gaoxizhen conforms to the requirement of social development and can lead more brands to the path of sustainable development.
【作者單位】： 華南農(nóng)業(yè)大學(xué);連平縣高莞鎮(zhèn)人民政府;
【基金】：廣東省科技計劃項(xiàng)目(2013B040500006,2015A020224003)
【分類號】：J524
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本文編號：2166744