本文選題：節(jié)慶旅游 + 定量選擇　； 參考：《福建師范大學(xué)》2008年碩士論文

【摘要】： 面對旅游市場的激烈競爭和消費(fèi)者旅游需求的變化,為了在競爭中取勝也為了更好的滿足消費(fèi)者的需要,節(jié)慶旅游已經(jīng)成為一種新型的旅游形式,我國不同類型、不同規(guī)模的節(jié)慶活動層出不窮。但是縱觀國內(nèi)數(shù)千個節(jié)慶活動,真正形成規(guī)模成為城市名片并且進(jìn)入良性循環(huán)的大型節(jié)慶卻不多。大多數(shù)節(jié)慶存在著各種各樣的問題,制約了節(jié)慶旅游的發(fā)展。 為了獲得標(biāo)志性旅游節(jié)慶來對地方發(fā)展產(chǎn)生巨大拉動力,本文首先采用定性和定量相結(jié)合的層次分析法(AHP)從類型多樣的區(qū)域節(jié)慶中合理甄選出具有最大發(fā)展?jié)摿Φ穆糜喂?jié)慶,再從形象、營銷、評估等方面對其進(jìn)行策劃,使之成為代表城市旅游特色的大型品牌節(jié)慶。 文章共分為六個部分,第一章主要闡述了立題背景和意義,并介紹了本文所采取的各種研究方法和論文框架。第二部分介紹了節(jié)慶旅游的相關(guān)概念,并且對研究現(xiàn)狀進(jìn)行了評析。第三部分利用層次分析法對區(qū)域旅游節(jié)慶做出分析,根據(jù)權(quán)重選出區(qū)域內(nèi)最有發(fā)展?jié)摿Φ穆糜喂?jié)慶。第四部分從形象、營銷、評估角度對選出的節(jié)慶進(jìn)行策劃設(shè)計,打造其成為代表城市形象的名片。第五部分分析了標(biāo)志性節(jié)慶在城市品牌化中的作用,作者就如何利用大型節(jié)慶打造城市形象提出了自己的建議。第六部分作者以青島市啤酒節(jié)為案例,分析了標(biāo)志性節(jié)慶的甄選、策劃過程,使理論研究具體化、形象化。
[Abstract]:In the face of the fierce competition in the tourism market and the changes in consumer tourism demand, in order to win in the competition and to better meet the needs of consumers, festival tourism has become a new type of tourism, different types of tourism in China. Festival activities of different scales emerge in endlessly. But looking at thousands of festivals in China, there are not many large-scale festivals that become the business card of the city and enter the virtuous circle. There are various problems in most festivals, which restrict the development of festival tourism. In order to obtain the iconic tourism festival to produce the huge pull power to the local development, this article first uses the analytic hierarchy process (AHP) which combines the qualitative and the quantitative analysis to select the tourism festival which has the greatest development potential from the regional festival of various types reasonably. Then from the image, marketing, evaluation and other aspects of planning to make it a representative of the characteristics of urban tourism large-scale brand festival. This paper is divided into six parts. The first chapter mainly describes the background and significance of the topic, and introduces the various research methods and the framework of the paper. The second part introduces the related concepts of festival tourism, and reviews the current research situation. In the third part, AHP is used to analyze the regional tourism festival, and the most potential tourism festival is selected according to the weight. The fourth part plans and designs the selected festival from image, marketing and evaluation angle, and makes it a business card representing the image of the city. The fifth part analyzes the function of the iconic festival in the city branding, and the author puts forward some suggestions on how to make use of the large-scale festival to create the city image. The sixth part takes the beer festival of Qingdao as an example, analyzes the selection and planning process of the iconic festival, and makes the theoretical research concrete and visualized.
【學(xué)位授予單位】：福建師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2008
【分類號】：F592.7

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前4條

1 鞠明暉;上海鄉(xiāng)村旅游節(jié)慶活動研究[D];華東師范大學(xué);2011年

2 王艷麗;旅游地居民對運(yùn)動類旅游節(jié)慶的參與度研究[D];陜西師范大學(xué);2011年

3 王盛花;節(jié)會營銷管理研究[D];中國海洋大學(xué);2011年

4 張騰;煙臺市漁業(yè)節(jié)慶旅游發(fā)展研究[D];山東大學(xué);2013年

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本文編號：2116236