本文關(guān)鍵詞：河北省禽肉品牌競(jìng)爭(zhēng)力研究，，由筆耕文化傳播整理發(fā)布。

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the brand competitiveness

     Study on the Brand Competitiveness of Poultry in Hebei Province

     河北省禽肉品牌競(jìng)爭(zhēng)力研究

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     Pushing Target Cost Management to Improve the Brand Competitiveness in Tobacco Enterprises

     推行目標(biāo)成本管理,提升煙草企業(yè)品牌競(jìng)爭(zhēng)力

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     Pushing the target cost management makes the control ability of enterprises cost get advanced level and establishes the advantages of the brand cost to promote the brand competitiveness in tobacco enterprises.

     推行目標(biāo)成本管理,使企業(yè)成本控制能力達(dá)到領(lǐng)先水平,確立品牌成本優(yōu)勢(shì),從而提升煙草企業(yè)品牌競(jìng)爭(zhēng)力。

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     This thesis throws doubt upon the core competence theory after comparing differences between the core competitiveness and the brand competitiveness.

     本文在比較了核心競(jìng)爭(zhēng)力與品牌競(jìng)爭(zhēng)力之后,對(duì)核心競(jìng)爭(zhēng)力理論提出了置疑,認(rèn)為品牌競(jìng)爭(zhēng)力指品牌進(jìn)入顧客心智模式占領(lǐng)顧客心理市場(chǎng)的能力,是持續(xù)的綜合競(jìng)爭(zhēng)力,品牌競(jìng)爭(zhēng)力就是核心競(jìng)爭(zhēng)力或包含核心競(jìng)爭(zhēng)力。

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     After comparing the mode of production of OEM with the brand competitiveness, the paper then has pointed out that the OEM though is the realistic choice of some enterprises of China but it is not a long plan.

     進(jìn)而本文比較了OEM生產(chǎn)方式與品牌競(jìng)爭(zhēng)力,指出OEM雖是我國(guó)一些企業(yè)的現(xiàn)實(shí)選擇,但不是長(zhǎng)久之計(jì)。

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     The ultimate purpose of this thesis is to prove that by the study how to promote the brand competitiveness with customer value innovation strategy to manage the brand of our country, to create excellent customer value for obtaining the competition advantage of brands, so as to help the brand of our country establishing on the knowledge economy times.

     本論文的最終目的在于通過(guò)研究如何采用顧客價(jià)值創(chuàng)新的戰(zhàn)略對(duì)我國(guó)品牌實(shí)施戰(zhàn)略管理來(lái)提升我國(guó)品牌的競(jìng)爭(zhēng)力,以創(chuàng)造優(yōu)異的顧客價(jià)值獲取品牌競(jìng)爭(zhēng)優(yōu)勢(shì),讓我國(guó)品牌在以知識(shí)經(jīng)濟(jì)為主的時(shí)代洪流里屹立不倒。

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     Hence, brand becomes the most active factor of the“economy of attention”, the brand competence becomes more and more tense, and the brand competitiveness is increasingly highly valued.

     因此,品牌成為“注意力經(jīng)濟(jì)”中最活躍的要素,品牌之間的競(jìng)爭(zhēng)越來(lái)越激烈,品牌的競(jìng)爭(zhēng)力也日益受到企業(yè)和學(xué)者的重視。

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     This paper analysis the current situation of the brand in our country’s foreign trade, proposition promotes the countermeasure of the brand competitiveness of our country.

     但目前我國(guó)對(duì)外貿(mào)易中的品牌經(jīng)營(yíng)現(xiàn)狀令人堪憂,本文通過(guò)我國(guó)對(duì)外貿(mào)易中品牌現(xiàn)狀的分析,提出了實(shí)施我國(guó)品牌戰(zhàn)略的對(duì)策。

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     The thesis mainly talks about how to promote the brand competitiveness with custom value innovation strategy to manage the brand of our country, and create excellent customer value for obtaining the competition advantage of brands.

     本文主要討論如何運(yùn)用顧客價(jià)值創(chuàng)新戰(zhàn)略,對(duì)我國(guó)品牌實(shí)施戰(zhàn)略管理來(lái)提升我國(guó)品牌的競(jìng)爭(zhēng)力,以創(chuàng)造優(yōu)異的顧客價(jià)值獲取品牌競(jìng)爭(zhēng)優(yōu)勢(shì)。

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     Brand

     國(guó)際品牌動(dòng)向

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     Brand and G.

     Brand 和G.

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     On the brand of city

     論城市品牌

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     The Soul of Brand

     品牌的靈魂

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     On Information Competitiveness

     論信息競(jìng)爭(zhēng)力

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The brand competitiveness is the outside performance and directe mbodiment of urban sustainable development,whether is the accurate position count for much.From sustainable development angle,combining the role is the premise, humanities and natural environment,Yantai should mold the food urban of the agri cultural densely flavor that faces to the whole country and radiates around the northeast,which will profitably come true the sustainable harmonious development .

品牌競(jìng)爭(zhēng)力直接體現(xiàn)了城市可持續(xù)發(fā)展程度,是可持續(xù)發(fā)展的外在表現(xiàn),定位的準(zhǔn)確與否決定城市可持續(xù)發(fā)展程度。通過(guò)分析,指出:煙臺(tái)的城市品牌定位應(yīng)從實(shí)施可持續(xù)發(fā)展的角度出發(fā),結(jié)合在半島制造業(yè)基地構(gòu)建中所扮演的角色以及自身的區(qū)域空間、人文與自然環(huán)境,塑造面向全國(guó)、輻射東北亞,充滿濃厚鄉(xiāng)土氣息的食品城品牌,最終實(shí)現(xiàn)煙臺(tái)的協(xié)調(diào)發(fā)展。

The appraising of brand competitiveness is a very important problem, at present , the system of index about the appraising is mainly came from the inner of enterprises. In fact, the essence of the competitiveness of brand is that can bring the future profits to enterprises through the consumers, so it is more reliable to appraise and evaluate the competitiveness of brand from consumers′angle, especially according with the actual conditions, it is more rational that appraising the brand competitiveness...

The appraising of brand competitiveness is a very important problem, at present , the system of index about the appraising is mainly came from the inner of enterprises. In fact, the essence of the competitiveness of brand is that can bring the future profits to enterprises through the consumers, so it is more reliable to appraise and evaluate the competitiveness of brand from consumers′angle, especially according with the actual conditions, it is more rational that appraising the brand competitiveness through the advantage of brand′s value to customer.

對(duì)品牌競(jìng)爭(zhēng)力的評(píng)價(jià)分析是品牌研究的前沿問(wèn)題,目前的評(píng)估指標(biāo)體系,大部分是從企業(yè)內(nèi)部,從各企業(yè)相比較出發(fā)來(lái)確定評(píng)估指標(biāo)。實(shí)際上,品牌競(jìng)爭(zhēng)力是通過(guò)消費(fèi)者給企業(yè)帶來(lái)未來(lái)收益的能力,從消費(fèi)者的角度出發(fā)來(lái)對(duì)品牌競(jìng)爭(zhēng)力進(jìn)行評(píng)估更可靠,特別是通過(guò)品牌的顧客價(jià)值優(yōu)勢(shì),對(duì)品牌競(jìng)爭(zhēng)力評(píng)估更符合實(shí)際情況。

Under the complex changeable market environmental condition,the promotion of brand competitive ability especially importance which the tobacco enterprise develops were anal sized and researched.Pushing the target cost management is the important way to come into being the brand competitiveness in tobacco,and discussed the problems and process which the tobacco enterprises push the target cost management.Pushing the target cost management makes the control ability of enterprises cost get advanced level...

Under the complex changeable market environmental condition,the promotion of brand competitive ability especially importance which the tobacco enterprise develops were anal sized and researched.Pushing the target cost management is the important way to come into being the brand competitiveness in tobacco,and discussed the problems and process which the tobacco enterprises push the target cost management.Pushing the target cost management makes the control ability of enterprises cost get advanced level and establishes the advantages of the brand cost to promote the brand competitiveness in tobacco enterprises.

對(duì)在復(fù)雜多變的市場(chǎng)環(huán)境條件下,提升品牌競(jìng)爭(zhēng)力對(duì)企業(yè)特別是煙草企業(yè)發(fā)展的重要性進(jìn)行分析和研究,提出推行目標(biāo)成本管理是形成煙草企業(yè)品牌競(jìng)爭(zhēng)力的重要途徑,并深入探討了煙草企業(yè)推行目標(biāo)成本管理的面臨的問(wèn)題、步驟以及應(yīng)采取的策略。推行目標(biāo)成本管理,使企業(yè)成本控制能力達(dá)到領(lǐng)先水平,確立品牌成本優(yōu)勢(shì),從而提升煙草企業(yè)品牌競(jìng)爭(zhēng)力。

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  本文關(guān)鍵詞：河北省禽肉品牌競(jìng)爭(zhēng)力研究，由筆耕文化傳播整理發(fā)布。