本文選題：品牌 + 教育品牌　； 參考：《電子科技大學(xué)》2008年碩士論文

【摘要】： 在教育產(chǎn)業(yè)化和市場(chǎng)經(jīng)濟(jì)建設(shè)的時(shí)代風(fēng)潮中,特別是中國(guó)加入WTO以來(lái),高職院校迎來(lái)了社會(huì)化、市場(chǎng)化所帶來(lái)的校際競(jìng)爭(zhēng)和前所未有的挑戰(zhàn)。品牌將成為21世紀(jì)高職院校建設(shè)和發(fā)展的首選利器。 本文首先從品牌理論的發(fā)展和主要觀點(diǎn)闡述了企業(yè)實(shí)行品牌建設(shè)的目的和意義。借鑒品牌理論,在本文給出教育品牌的概念,為提煉綿陽(yáng)職業(yè)技術(shù)學(xué)院品牌建設(shè)提供了理論基礎(chǔ)。 接下來(lái),本文通過(guò)分析綿陽(yáng)職業(yè)技術(shù)學(xué)院的發(fā)展現(xiàn)狀和對(duì)品牌建設(shè)的迫切需要,得出了綿陽(yáng)高職學(xué)院實(shí)施品牌建設(shè)的必要性。同時(shí)對(duì)綿陽(yáng)職業(yè)技術(shù)學(xué)院的有效環(huán)境進(jìn)行分析,為綿陽(yáng)高職院校實(shí)施品牌建設(shè)的可行性提供依據(jù)。 最后運(yùn)用品牌戰(zhàn)略的相關(guān)理論和思想,結(jié)合實(shí)例,分析綿陽(yáng)職業(yè)技術(shù)學(xué)院品牌現(xiàn)狀及問(wèn)題,提出綿陽(yáng)職業(yè)技術(shù)學(xué)院進(jìn)行品牌建設(shè)的相關(guān)策略。這部分也是本論文的重點(diǎn)。 品牌建設(shè)在企業(yè)界早已風(fēng)行已久,相關(guān)理論也已比較成熟,與此相對(duì)應(yīng)的是高職教育領(lǐng)域內(nèi)的研究還十分薄弱,本論文希望通過(guò)對(duì)企業(yè)品牌構(gòu)建策略和相關(guān)理論的借鑒為高職院校品牌建設(shè)提供思路,為教育領(lǐng)域內(nèi)的品牌研究添一磚加一瓦。
[Abstract]:In the era of educational industrialization and market economy construction, especially since China's entry into WTO, higher vocational colleges have ushered in socialized, market-oriented inter-school competition and unprecedented challenges. Brand will become the first choice weapon for the construction and development of higher vocational colleges in the 21 st century. Firstly, this paper expounds the purpose and significance of brand construction from the development and main viewpoints of brand theory. Using brand theory for reference, the concept of educational brand is given in this paper, which provides a theoretical basis for the brand construction of Mianyang Vocational and Technical College. Then, this paper analyzes the current situation of Mianyang Vocational and Technical College and the urgent need for brand construction, and concludes the necessity of implementing brand construction in Mianyang Vocational College. At the same time, the effective environment of Mianyang Vocational and Technical College is analyzed to provide the basis for the feasibility of brand construction in Mianyang Vocational College. Finally, using the relevant theories and ideas of brand strategy, combined with an example, this paper analyzes the current situation and problems of the brand in Mianyang Vocational and Technical College, and puts forward the relevant strategy of brand construction in Mianyang Vocational and Technical College. This part is also the focus of this paper. Brand building has been popular in the business world for a long time, and the relevant theories have been relatively mature. The corresponding research in the field of higher vocational education is still very weak. This paper hopes to provide ideas for the brand construction of higher vocational colleges through the reference of enterprise brand construction strategy and related theories, and add a brick and a watt to the brand research in the field of education.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類號(hào)】：G719.2

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 刁俊;試論民辦高職院校教育品牌的構(gòu)建[D];復(fù)旦大學(xué);2010年

2 何伯榮;廣東欠發(fā)達(dá)地區(qū)高職院校發(fā)展戰(zhàn)略研究[D];廣西師范大學(xué);2013年

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本文編號(hào)：2090882