本文選題：一帶一路 + 體育產(chǎn)業(yè)　； 參考：《廣州體育學(xué)院學(xué)報(bào)》2017年06期

【摘要】："一帶一路"是我國經(jīng)濟(jì)、文化輸出推廣的重要舉措,也是我國體育賽事品牌獲得發(fā)展的全新契機(jī)。"一帶一路"政策帶來了其沿線國家廣闊的體育市場(chǎng)腹地,為我國競技體育賽事品牌提供了良好的群眾基礎(chǔ),對(duì)我國實(shí)體體育產(chǎn)業(yè)有著優(yōu)秀的輔助作用。但是目前我國競技體育賽事品牌在"一帶一路"沿線構(gòu)建也存在著:缺少具有中國文化特色的體育賽事項(xiàng)目與品牌;國內(nèi)商業(yè)資本對(duì)體育賽事品牌走出去的關(guān)注度不足;國內(nèi)體育賽事文化的創(chuàng)新意識(shí)和創(chuàng)新能力不強(qiáng)等我國競技體育賽事品牌走出去的關(guān)鍵性問題。通過文獻(xiàn)、比較、訪談等研究方法,得出可以從立品牌、分析需求、營造特色、虛實(shí)結(jié)合四點(diǎn)進(jìn)一步完善目前我國競技體育賽事品牌在"一帶一路"沿線地區(qū)的開展現(xiàn)狀,迎接"一帶一路"視域下的中國體育賽事品牌"走出去"的挑戰(zhàn)。
[Abstract]:"Belt and Road" is an important measure to promote the export of economy and culture in China, and it is also a new opportunity for the brand development of sports events in our country. " The policy of Belt and Road "has brought the vast hinterland of sports market in the countries along its route, provided a good mass foundation for the brand of competitive sports events in our country, and played an excellent auxiliary role in the physical sports industry of our country." However, at present, the construction of competitive sports brand along "Belt and Road" also exists in our country: lack of sports events and brands with Chinese cultural characteristics, insufficient attention of domestic commercial capital to the brand going out of sports events; The innovation consciousness and innovation ability of domestic sports events culture is not strong, and so on the key problem that our country athletics sports event brand goes out. Through the research methods of literature, comparison, interview and so on, it is concluded that we can further improve the present situation of competitive sports brand development along "Belt and Road" in China from the aspects of building brand, analyzing demand, creating characteristics, combining the four points of vanity and reality. Meet the challenge of "going out" from the view of "Belt and Road".
【作者單位】： 吉林省延邊大學(xué)體育學(xué)院;
【分類號(hào)】：G812
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本文編號(hào)：2075259