本文選題：體育品牌 + 定位思考　； 參考：《青少年體育》2016年04期

【摘要】：正特色是學(xué)校核心競(jìng)爭(zhēng)力的主導(dǎo)因素,走特色強(qiáng)校之路,是當(dāng)前學(xué)校建設(shè)的本質(zhì)追求和必然選擇。隨著素質(zhì)教育的不斷推進(jìn),以及在我國(guó)青少年學(xué)生體質(zhì)健康水平持續(xù)下滑的大背景下,"一校一品"學(xué)校體育品牌建設(shè)成為中小學(xué)關(guān)注的熱點(diǎn)。品牌定位是學(xué)校體育品牌建設(shè)過(guò)程中首要考慮的問(wèn)題,只有對(duì)品牌進(jìn)行準(zhǔn)確的定位,才能有針對(duì)性地實(shí)現(xiàn)校體育品牌建設(shè)。品牌的準(zhǔn)確定位既決定學(xué)校體育的發(fā)展方向,也決定了學(xué)校能否成功地創(chuàng)辦
[Abstract]:Positive feature is the leading factor of the core competence of the school. It is the essential pursuit and inevitable choice of the current school construction to take the road of strengthening the school with characteristics. With the continuous promotion of quality education and the declining level of physical health of young students in China, the construction of "one school, one product" school sports brand has become a hot spot in primary and secondary schools. Brand positioning is the primary consideration in the process of school sports brand construction. Only by accurately positioning the brand, can the school sports brand construction be realized pertinently. The accurate positioning of the brand not only determines the development direction of school physical education, but also determines whether the school can be established successfully.
【作者單位】： 湛江師范學(xué)院基礎(chǔ)教育學(xué)院;
【分類(lèi)號(hào)】：G633.96

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本文編號(hào)：2049619