本文選題：中國媒體 + 本土品牌�。� 參考：《傳媒》2015年05期

【摘要】：中國媒體應著眼于國民經(jīng)濟發(fā)展大局,發(fā)揮自身的符號真實建構(gòu)作用,改進對本土品牌的媒介框架建構(gòu)方法,增強對其創(chuàng)新發(fā)展的傳播能力,正確處理建構(gòu)形象與實施監(jiān)督的關系,協(xié)助其他社會要素使消費者形成樂于購買本土品牌產(chǎn)品的良好習慣,促使眾多本土品牌能真正發(fā)展壯大,進而走向世界。
[Abstract]:Chinese media should focus on the overall situation of national economic development, play its own role in the real construction of symbols, improve the method of constructing the media framework for local brands, and enhance the communication ability of its innovative development. To correctly deal with the relationship between constructing image and carrying out supervision, to help other social elements to form a good habit of consumers willing to buy local brand products, and to promote the development and expansion of many local brands, and then to go to the world.
【作者單位】： 重慶文理學院文化與傳媒學院;
【基金】：國家社科基金項目“大眾傳媒與塑造本土品牌形象研究”(項目編號:12CXW041)階段性研究成果
【分類號】：G206

【參考文獻】

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