本文選題：新媒體 + 媒體��； 參考：《青年記者》2013年08期

【摘要】：正新媒體時(shí)代已經(jīng)到來(lái),新媒體對(duì)傳統(tǒng)媒體的沖擊日益強(qiáng)勁,傳統(tǒng)媒體與新媒體的融合勢(shì)在必行。傳統(tǒng)品牌期刊依托品牌優(yōu)勢(shì)、塑造品牌效應(yīng)、拓展新媒體平臺(tái),探索內(nèi)容創(chuàng)新是必由之路。本文以截至筆者撰文時(shí)已出版的2012年的47期《三聯(lián)生活周刊》為樣本,分析數(shù)字版《三聯(lián)生活周刊》在強(qiáng)化品牌價(jià)值前提下的內(nèi)容創(chuàng)新。
[Abstract]:The new media era has arrived, the new media impact on the traditional media is increasingly strong, the integration of traditional media and new media is imperative. Traditional brand periodicals rely on brand advantages, mold brand effects, expand new media platforms, and explore content innovation is the only way. This paper takes 47 issues of Sanlian Life Weekly published in 2012 as a sample to analyze the content innovation of Digital version of Sanlian Life Weekly under the premise of strengthening brand value.
【作者單位】： 陜西理工學(xué)院文學(xué)院;
【分類號(hào)】：G237.6
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本文編號(hào)：2022555