本文選題：城市形象 + 頂層設(shè)計�。� 參考：《中國廣播電視學(xué)刊》2014年06期

【摘要】：正古人云,不謀萬世者,不足謀一時;不謀全局者,不足謀一域。近年來,根據(jù)城市總體發(fā)展規(guī)劃,盤錦廣播電視臺積極構(gòu)建以"政府→媒體→公眾"為主體的傳導(dǎo)路徑,由表及里,由淺入深,向目標受眾傳遞城市的核心價值理念,有力提升了城市品牌的認知度、美譽度和影響力,為盤錦獲得"中國十大魅力濕地"、"全國優(yōu)秀旅游城市"、"國家級生態(tài)建設(shè)示范區(qū)"、"全國雙擁模范城"等殊榮發(fā)揮了應(yīng)有的輿論引導(dǎo)作用。筆者結(jié)合實踐,試論述如下:
[Abstract]:As the ancients said, those who do not seek the whole world do not seek for a moment; those who do not seek the whole world do not seek a territory. In recent years, according to the overall urban development plan, Panjin Radio and Television Station has actively constructed a transmission path with "government media and public" as the main body, from the outside to the inside, from simple to deep, and to the target audience to transmit the core value concept of the city. Has been able to enhance the city's brand recognition, reputation and influence, Panjin has played a leading role in public opinion for obtaining "Ten charismatic Wetlands in China", "National excellent tourist City", "National Ecological Construction demonstration Zone" and "National dual support Model City". Combined with practice, the author discusses the following:
【作者單位】： 遼寧盤錦廣播電視臺;
【分類號】：G229.24

【參考文獻】

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1 劉舒t，

本文編號：2012208