發(fā)布時(shí)間：2018-06-13 02:09

  本文選題：地方 + 廣播電視��； 參考：《中國廣播電視學(xué)刊》2013年04期

【摘要】：正"媒介的公益品牌和形象"定義見仁見智,不一而足。簡而言之,就是媒介勇于承擔(dān)自己的社會(huì)責(zé)任,注重自己的公平正義、自然清新形象,突出傳播社會(huì)公共道德、公平主張、公正話題、公益慈善,重視人文關(guān)懷、和諧共建等,從而在一定傳播區(qū)域內(nèi)形成自己良好的媒介公益品牌和形象,具有一定的公益號(hào)召
[Abstract]:The definition of "media brand and image" varies widely. In short, it is that the media have the courage to shoulder their own social responsibilities, pay attention to their own fairness and justice, naturally fresh image, highlight the dissemination of social public morality, fair claims, just topics, public charity, attach importance to humanistic care, harmonious construction, etc. In order to form their own good media brand and image in a certain communication area, have a certain public interest call.
【作者單位】： 湖南株洲廣播電視臺(tái)總編室;
【分類號(hào)】：G229.2-F
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本文編號(hào)：2012171