本文選題：馬術(shù)俱樂部 + 品牌推廣　； 參考：《體育世界(學(xué)術(shù)版)》2016年04期

【摘要】：馬術(shù)俱樂部的品牌推廣是俱樂部本身發(fā)展的重要組成部分,也是馬術(shù)俱樂部經(jīng)營成功與否的關(guān)鍵。而目前國內(nèi)的馬術(shù)俱樂部品牌尚處于興起階段,大多數(shù)未發(fā)展成熟,對市場缺乏主導(dǎo)作用。本文運(yùn)用參考文獻(xiàn)法、查找資料法的形式,結(jié)合相關(guān)知識(shí),通過對行業(yè)現(xiàn)狀和品牌現(xiàn)狀的深入分析,運(yùn)用SWOT的分析方法,探究馬術(shù)俱樂部如何進(jìn)行有效品牌推廣,并提出相應(yīng)建議,為我國馬術(shù)俱樂部品牌推廣提出一套系統(tǒng)性的營銷方式,繼而為促進(jìn)馬術(shù)俱樂部行業(yè)持續(xù)健康快速發(fā)展提供參考。
[Abstract]:The brand promotion of equestrian club is an important part of the development of the club itself, and also the key to the success of the equestrian club. But at present the domestic equestrian club brand is still in the rising stage, the majority has not developed mature, lacks the leading role to the market. This article uses the reference document method, the search data method form, unifies the related knowledge, through the thorough analysis to the industry present situation and the brand present situation, uses the SWOT analysis method, explores how the equestrian club carries on the effective brand promotion, The corresponding suggestions are put forward to provide a set of systematic marketing methods for the promotion of equestrian clubs in China, and then to provide a reference for promoting the sustained, healthy and rapid development of equestrian clubs.
【作者單位】： 武漢商學(xué)院;
【基金】：武漢商學(xué)院校級重點(diǎn)資助項(xiàng)目(項(xiàng)目編號:2015N004);武漢商學(xué)院重點(diǎn)科研項(xiàng)目“馬術(shù)俱樂部運(yùn)營與管理人才職業(yè)技能標(biāo)準(zhǔn)研究”
【分類號】：G882.1

【相似文獻(xiàn)】

相關(guān)期刊論文 前3條

1 張路正;;微博興起階段高校思想文化建設(shè)探析[J];中國報(bào)業(yè);2011年18期

2 何中文;;綜述農(nóng)村職業(yè)中學(xué)發(fā)展史[J];職業(yè);2009年17期

3 ;[J];;年期

，

本文編號：2009986