本文選題：株洲服裝產(chǎn)業(yè) + 物聯(lián)網(wǎng)技術(shù)�。� 參考：《湘潭大學(xué)》2015年碩士論文

【摘要】：隨著物聯(lián)網(wǎng)技術(shù)的快速發(fā)展,如何將物聯(lián)網(wǎng)技術(shù)與地方優(yōu)勢產(chǎn)業(yè)相結(jié)合已經(jīng)成為了當前討論的熱門話題。株洲服裝市場在全國具有相當強的影響力,被稱為中國的十大服裝市場之一。如何在現(xiàn)有優(yōu)勢的基礎(chǔ)之上,通過結(jié)合現(xiàn)代化的物聯(lián)網(wǎng)技術(shù)進一步提升產(chǎn)業(yè)品質(zhì)和服務(wù)水平,鞏固自己的優(yōu)勢地位,是株洲市政府以及A集團公司正在思考和研究的問題。由于物聯(lián)網(wǎng)項目的投資巨大,為了降低項目的投資風險,項目組需要分析項目推進過程中的有利條件和主要障礙,對項目投資前期的各種市場風險因素進行有效的識別和評估。并在此基礎(chǔ)上,提出株洲服裝產(chǎn)業(yè)物聯(lián)網(wǎng)項目的市場風險控制方案。論文根據(jù)株洲服裝產(chǎn)業(yè)近年來的發(fā)展情況以及物聯(lián)網(wǎng)的技術(shù)特點,結(jié)合A集團公司在項目投資前期風險分析的具體要求,對株洲服裝產(chǎn)業(yè)物聯(lián)網(wǎng)項目投資前期的市場風險進行識別和評估。項目分析以風險因素結(jié)合說、整體風險管理理論TRM、項目風險管理等理論方法為基礎(chǔ)。結(jié)合株洲服裝產(chǎn)業(yè)市場發(fā)展現(xiàn)狀(株洲服裝產(chǎn)業(yè)市場發(fā)展的宏觀環(huán)境、推進物聯(lián)網(wǎng)項目的有利條件、主要制約障礙),從產(chǎn)品服務(wù)及供需市場的變化、下游市場需求特點及細分市場構(gòu)成、競爭者變化、市場外部環(huán)境(政治、法律、自然、社會、現(xiàn)有環(huán)境基礎(chǔ))等多個角度對市場風險進行細致的識別和評估。同時,從項目信息風險防范、項目政策風險防范、項目產(chǎn)品服務(wù)定位風險控制、項目品牌管理風險防范、項目組織風險管理、項目運營風險管理六個方面提出了株洲服裝產(chǎn)業(yè)物聯(lián)網(wǎng)項目的市場風險控制方案。論文不僅可為A公司在株洲服裝產(chǎn)業(yè)物聯(lián)網(wǎng)項目投資決策提供依據(jù),同時,也可為其他企業(yè)在進行產(chǎn)業(yè)物聯(lián)網(wǎng)項目投資前的風險分析提供研究思路和參考模型。全文共有六章,第一章介紹論文研究背景、研究目的和意義、文獻綜述、研究采用的方法、論文主要內(nèi)容與框架結(jié)構(gòu);第二章闡述了論文的相關(guān)理論基礎(chǔ)(風險因素結(jié)合說、整體風險管理理論TRM、項目風險管理理論);第三章對株洲服裝產(chǎn)業(yè)市場現(xiàn)狀以及推進物聯(lián)網(wǎng)項目建設(shè)的有利條件和主要障礙進行了分析;第四章為論文重點,詳盡分析了株洲服裝產(chǎn)業(yè)物聯(lián)網(wǎng)項目市場風險識別與評估;第五章提出項目控制目標與原則,株洲服裝產(chǎn)業(yè)物聯(lián)網(wǎng)項目市場風險控制方案以及方案實施細則與實施步驟;第六章論述方案的實施保障措施。
[Abstract]:With the rapid development of the Internet of things technology, how to combine the Internet of things technology with the local advantage industry has become a hot topic at present. The Zhuzhou clothing market has a strong influence in the country. It is known as one of the ten garment markets in China. On the basis of the existing advantages, it is based on the combination of Modern Material Federation. Network technology to further improve the quality of industry and service level, to consolidate its advantage, is the Zhuzhou municipal government and the A group company is thinking and studying. Because of the huge investment in the IOT project, in order to reduce the investment risk of the project, the project team needs to analyze the favorable conditions and main obstacles in the process of project promotion, and On the basis of this, the market risk control scheme of the Zhuzhou apparel industry Internet of things is proposed. Based on the development of the Zhuzhou garment industry in recent years and the technical characteristics of the Internet of things, the paper combines the early risk analysis of the project investment by the Zhuzhou group. Specific requirements, to identify and evaluate the market risk in the early period of investment in the Zhuzhou clothing industry network project. The project analysis is based on the combination of risk factors, the theory of overall risk management theory TRM, project risk management and other theoretical methods. It combines the current situation of the development of the clothing industry in Zhuzhou (the macro environment of the development of the clothing industry in Zhuzhou). The advantages of the Internet of things, the main restriction obstacle), from the product service and the supply and demand market change, the downstream market demand characteristic and the subdivision market composition, the competitor change, the market external environment (politics, law, nature, society, the existing environment foundation) to carry on the detailed identification and evaluation to the market risk. Information risk prevention, project policy risk prevention, project product service positioning risk control, project brand management risk prevention, project organization risk management, project operation risk management six aspects of the Zhuzhou clothing industry internet project market risk control scheme. This paper not only for the A company in Zhuzhou clothing industry network of things. The project investment decision provides the basis, and at the same time, it can provide research ideas and reference models for the risk analysis of other enterprises before the investment of the IOT project. The full text has six chapters. The first chapter introduces the background of the research, the purpose and significance of the research, the literature review, the methods used, the main content and frame structure of the paper; second The chapter expounds the theoretical basis of the thesis (the combination of risk factors, the TRM, the theory of project risk management). The third chapter analyzes the current situation of the clothing industry in Zhuzhou and the favorable conditions for the construction of the Internet of things and the main obstacles. The fourth chapter is the key point of the paper and the detailed analysis of the clothing industry in Zhuzhou. The risk identification and evaluation of the Internet project market; the fifth chapter puts forward the target and principle of project control, the market risk control scheme of the Zhuzhou apparel industry Internet of things project, the detailed rules and implementation steps of the scheme implementation, and the sixth chapter discusses the implementation guarantee measures of the scheme.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F426.86;TP391.44;TN929.5

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