本文選題：萬佛湖 + 度假區(qū)��； 參考：《安徽大學》2011年碩士論文

【摘要】：中國第一批國家級旅游度假區(qū)誕生于1992年,這些國家級度假區(qū)當時主要是針對國際游客而建立的。隨著中國經濟的快速發(fā)展,國內居民對休閑度假旅游需求的不斷增加,一些省份根據本省實際設立了相關的省級旅游度假區(qū)。盡管中國度假區(qū)已經經過近二十年的發(fā)展,但是許多旅游度假區(qū)提供的產品主要還是停留在觀光旅游的層面,真正能夠提供休閑度假旅游產品的度假區(qū)比較少,度假區(qū)的發(fā)展依然還有很大提升空間。 實際上,國內外大多學者都對度假區(qū)旅游開發(fā)發(fā)展的前期階段進行了相關的研究,而對于度假區(qū)經營管理過程中的階段雖有所涉及,但整體上比較全面系統(tǒng)的分析,整體提升方面的定量分析相對較少。對于度假區(qū)而言,其開發(fā)發(fā)展的前期大多數的數據及眾多可能出現的問題都帶有一定預測性,與實踐中所遇到的問題是有一定差距的,在發(fā)展前期對于問題所提出的相關對策對于度假區(qū)經營管理過程中實實在在遇到的問題的指導意義主要是在理論上的,但度假區(qū)的發(fā)展最迫切需要的是通過實際情況,現實的數據進行分析而做出的具有實踐意義的一些研究對策。因此本文主要從實踐的視角進行了相關的研究,以現實的數據對度假區(qū)經營管理過程中出現的問題進行相關的研究分析。 近年來,旅游品牌的打造開始受到旅游供給方的關注,各類旅游地宣傳廣告不斷增多,游客出游前也越來越注重旅游品牌。但是,各旅游地的品牌打造似乎都只停留在政府主導的層面,旅游供應商在旅游品牌的打造上過于依賴政府的作用。在當今市場經濟形勢下,旅游企業(yè)需要轉變觀念,積極打造景區(qū)品牌。 除了中國旅游景區(qū)品牌有待進一步加強,中國旅游市場的競爭也相當激烈。目前,中國旅游市場已基本處于買方市場階段,旅游供給主體只有通過產品的不斷創(chuàng)新,才能滿足多樣化的市場需求。隨著旅游市場競爭的加劇,旅游供給主體需要不斷的進行旅游產品的創(chuàng)新。而旅游度假區(qū)有其獨特的特點,但是很多旅游度假區(qū)在發(fā)展中往往存在度假產品特色不明顯,最終成為觀光型的旅游區(qū)。 隨著中國經濟的發(fā)展,居民對服務質量要求的提高,國務院也越來越重視服務業(yè)質量的提升。2010年初,國家旅游局下發(fā)《關于開展旅游服務質量提升年活動的通知》(旅辦發(fā)[2009]197號)文件,決定通過開展“2010全國旅游服務質量提升年”系列活動,使我國旅游服務水平全面提升。旅游服務質量存在的問題已經到需要引起國家政府層面的關注的程度了,那么顯現中國旅游服務質量急需提高改進。 品牌、產品、服務等三個方面是中國旅游行業(yè)都存在的問題,本文通過供給、需求兩個方面的調查數據,統(tǒng)計分析發(fā)現這也是萬佛湖度假區(qū)所存在的問題,因此最后則從這三個方面出發(fā),分別提出了萬佛湖度假區(qū)旅游提升的方向及提升對策,期望為旅游度假區(qū)的旅游發(fā)展提供實踐指導,也為度假區(qū)的相關理論研究提供相關的理論借鑒。 關于品牌提升,主要是要明確旅游品牌的市場定位,以各種品牌營銷手段塑造萬佛湖度假區(qū)的湖泊休閑度假品牌,同時建立旅游品牌管理系統(tǒng)期望能使萬佛湖度假區(qū)品牌經久不衰；關于產品提升,主要是要完善基礎旅游配套設施,豐富度假旅游產品體系,增加度假區(qū)的夜間休閑項目,挖掘特色度假旅游商品,期望能實現萬佛湖旅游的可持續(xù)性發(fā)展；關于服務提升,主要是從旅游供給、旅游需求,以及科技應用等方面對如何提高萬佛湖度假區(qū)的服務質量提出幾點對策,即：樹立以人為本的管理理念、建立以游客為中心的服務理念、重視科技在旅游業(yè)中的應用等。 總之,本文認為萬佛湖度假區(qū)的發(fā)展需要以特色的旅游產品為基礎,優(yōu)質的旅游服務為配套,進而提升整體旅游品質,并綜合運用各種整合手段和營銷方式打造獨特的湖泊休閑度假品牌,最后實現其可持續(xù)發(fā)展。
[Abstract]:The first batch of national tourist resorts in China were born in 1992. These national holiday resorts were established mainly for international tourists. With the rapid development of China's economy, the demand for leisure and holiday tourism was increasing, and some provincial tourism resorts were set up in some provinces according to the province. The holiday resort has developed for nearly twenty years, but many of the tourist resorts are mainly on the level of sightseeing and tourism, and the resort areas that can truly provide leisure tourism products are relatively small, and the development of the resort area still has a lot of room for promotion.
In fact, most scholars at home and abroad have carried on the related research on the early stage of tourism development and development, while the stages of the resort management process are involved, but the overall systematic analysis is relatively comprehensive, and the quantitative analysis of the overall promotion is relatively small. For the holiday zone, its development and development are before the development of the holiday zone. Most of the data and many possible problems are predictability, and there is a certain gap with the problems encountered in practice. In the early stage of development, the guiding significance of the relevant countermeasures to the problem in the process of the holiday area management is mainly in theory, but in the resort area. The most urgent need is to analyze the actual data through the actual situation, the practical significance of some research countermeasures. Therefore, this paper mainly from the perspective of practice to carry on the relevant research, with realistic data on the question of the holiday area management process related research and analysis.
In recent years, the creation of tourism brand has attracted the attention of the tourist suppliers. The advertising advertising of various tourist places is increasing, and tourists pay more attention to the tourism brand before traveling. However, the brand building of each tourist destination seems to be only on the level of government led, and the tourist suppliers are too dependent on the government's work on the creation of tourism brands. In today's market economy, tourism enterprises need to change their ideas and actively create brand names.
In addition to the further strengthening of the brand of China's tourist attractions, the competition of China's tourism market is very fierce. At present, the Chinese tourism market is basically in the stage of buyer's market. Only through continuous innovation of products, the main body of tourism supply can meet the diversified market demand. With the intensification of the competition in the tourism market, the main body of tourism supply needs to be provided. The tourism holiday resort has its unique characteristics, but many tourist resorts often have no distinctive features of holiday products in the development of many tourist resorts, and eventually become sightseeing tourist areas.
With the development of China's economy and the improvement of the quality of service, the State Council has also paid more and more attention to the improvement of the quality of service industry at the beginning of.2010. The State Tourism Bureau issued a document on the launching of the annual activities for the promotion of the quality of tourism service ([2009]197), and decided to carry out the "2010 national tourism service quality promotion year". The list of activities has promoted the overall level of tourism service in China. The problem of the quality of tourism service has reached the level of concern at the level of national government, so it is urgent to improve the quality of tourism service in China.
Brand, product, service and other three aspects are the problems existing in China's tourism industry. Through the supply and demand of two aspects of the survey data, statistical analysis found that this is also the problem of the vacationing area of the WAN Buddha lake, therefore, from these three aspects, the direction and promotion of the tourism promotion of the WAN Buddha Lake Resort are put forward respectively. The policy is expected to provide practical guidance for tourism development in tourist resorts, and to provide relevant theoretical reference for the relevant theoretical research of holiday resorts.
In terms of brand promotion, it is mainly to make clear the market positioning of the tourist brand, mold the lake leisure and holiday brand of the WAN Buddha Lake Resort with various brand marketing means, and set up a tourism brand management system to make the brand of the vacationing area of the WAN Buddha Lake lasting. The promotion of products is mainly to improve the basic tourism facilities and enrich the supporting facilities. The holiday tourism product system, increase the resort area at night leisure projects, excavate special holiday tourism commodities, expect to realize the sustainable development of the WAN Buddha Lake tourism, and the service promotion, mainly from the tourism supply, tourism demand, and the application of science and technology on how to raise the service quality of the Wan Buddha Lake Resort. That is to say, we should establish a people-oriented management concept, establish a tourist centered service concept, and attach importance to the application of science and technology in tourism.
In conclusion, this paper believes that the development of the WAN Buddha Lake Resort needs to be based on the characteristic tourist products, and the quality of the tourism service is necessary, and then the quality of the whole tourism will be promoted, and the unique brand of lake leisure vacation is built by various means of integration and marketing. Finally, the sustainable development of the lake is realized.
【學位授予單位】：安徽大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：F592.7

【引證文獻】

相關碩士學位論文 前1條

1 許長亭;基于IPA模型的旅游度假區(qū)游客滿意度研究[D];上海師范大學;2012年

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本文編號：1953302