本文選題：產(chǎn)品傷害危機(jī) + 來源國形象　； 參考：《管理評論》2017年10期

【摘要】：網(wǎng)絡(luò)媒體在產(chǎn)品傷害危機(jī)中對消費(fèi)者與危機(jī)企業(yè)的影響日益增大。文章基于可接近-可診斷理論,探討網(wǎng)絡(luò)環(huán)境下來源國形象和信息可信度對產(chǎn)品傷害危機(jī)中消費(fèi)者品牌態(tài)度的影響機(jī)制。207名被試的實(shí)驗(yàn)結(jié)果表明:產(chǎn)品傷害危機(jī)中來源國形象和信息可信度對消費(fèi)者品牌態(tài)度的改變有顯著影響。消費(fèi)者健康意識在來源國形象和消費(fèi)者品牌態(tài)度間起調(diào)節(jié)作用。消費(fèi)者健康意識越高,來源國形象與品牌態(tài)度變化之間的關(guān)系越弱。
[Abstract]:The influence of network media on consumers and crisis enterprises in the crisis of product injury is increasing day by day. Based on the theory of approachability and diagnostics, Study on the influence Mechanism of Source country Image and Information credibility on Consumer Brand attitude in Product injury crisis. The experimental results show that the image of country of origin and the credibility of information are eliminated in the crisis of product injury. The change in the consumer's brand attitude has a significant impact. Consumer health awareness plays a regulatory role between the image of the country of origin and the brand attitude of consumers. The higher the awareness of consumer health, the weaker the relationship between the image of the country of origin and the change of brand attitude.
【作者單位】： 中國科學(xué)技術(shù)大學(xué)管理學(xué)院;
【基金】：教育部人文社會(huì)科學(xué)研究青年基金項(xiàng)目(13YJC630179)
【分類號】：F273.2;F713.55

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 杜學(xué)美;丁t熸，

本文編號：1927083