發(fā)布時(shí)間：2018-05-13 03:17

  本文選題：大規(guī)模定制 + 品牌識(shí)別�。� 參考：《南京航空航天大學(xué)》2008年碩士論文

【摘要】： 隨著社會(huì)物質(zhì)水平的極大提高,消費(fèi)者的需求也上升到了一個(gè)新的層次,更多的個(gè)性化的需求開始顯現(xiàn)出來。面對(duì)多樣化的市場,傳統(tǒng)的單一高效的大規(guī)模生產(chǎn)方式已經(jīng)顯的力不從心,一種新的生產(chǎn)模式——大規(guī)模定制生產(chǎn)就此產(chǎn)生。 在大規(guī)模定制生產(chǎn)模式下,消費(fèi)者必然會(huì)越來越多的參與到產(chǎn)品的設(shè)計(jì)開發(fā)中去,而且企業(yè)也應(yīng)該創(chuàng)造條件讓消費(fèi)者參與其中。在這種背景下,傳統(tǒng)的以企業(yè)作為開發(fā)設(shè)計(jì)主導(dǎo)者的開發(fā)模式已經(jīng)被以客戶為中心、客戶更多參與的開發(fā)模式所取代。企業(yè)的產(chǎn)品上更多的體現(xiàn)出消費(fèi)者的個(gè)性化成分,相應(yīng)的能體現(xiàn)企業(yè)品牌本身特性,能實(shí)現(xiàn)品牌識(shí)別的成分就減少了。而且日益嚴(yán)重的技術(shù)同質(zhì)化更加重了這種趨勢。所以對(duì)基于品牌識(shí)別的大規(guī)模定制方法的研究就顯得非常必要。 論文就是基于上述背景,首先,對(duì)大規(guī)模定制生產(chǎn)和品牌識(shí)別的相關(guān)基礎(chǔ)理論進(jìn)行了歸納研究。其次,在此基礎(chǔ)上對(duì)基于品牌識(shí)別的大規(guī)模定制方法進(jìn)行了深入地探討和研究。內(nèi)容包括基于品牌識(shí)別的大規(guī)模定制方法的框架、基于品牌識(shí)別的大規(guī)模定制模式下的需求分析、基于品牌識(shí)別的大規(guī)模定制模式下的設(shè)計(jì)特征元素的提取方法以及基于品牌識(shí)別的大規(guī)模定制下的模塊化設(shè)計(jì)技術(shù)。以此形成了一個(gè)具有一定現(xiàn)實(shí)指導(dǎo)意義的基于品牌識(shí)別的大規(guī)模定制方法。在方法的研究過程中還以蘋果iPod為對(duì)象進(jìn)行了此方法的實(shí)例驗(yàn)證。最后,論文構(gòu)建了一個(gè)簡單的網(wǎng)絡(luò)定制系統(tǒng)。
[Abstract]:With the great improvement of social material level, consumer demand has also risen to a new level, more personalized demand began to appear. In the face of diversified market, the traditional single and efficient mass production mode has not been able to meet the demand, and a new production mode, mass customization production, has come into being. In mass customization production mode, consumers will be more and more involved in the design and development of products, and enterprises should also create conditions for consumers to participate in it. Under this background, the traditional development model which takes the enterprise as the development design leader has been replaced by the customer-centered development model with more customer participation. The products of enterprises more reflect the personalized components of consumers, the corresponding can reflect the characteristics of the brand itself, can achieve brand recognition of the components of the less. And increasingly serious technology homogenization has exacerbated this trend. So it is necessary to study the method of mass customization based on brand identification. This paper is based on the above background, first of all, the mass customization production and brand recognition related basic theories are summarized and studied. Secondly, the method of mass customization based on brand identification is deeply discussed and studied. The content includes the framework of mass customization method based on brand identification, the requirement analysis of mass customization mode based on brand recognition, The extraction method of design feature elements based on brand recognition and the modular design technology based on brand recognition are presented. In this way, a mass customization method based on brand identification is formed. In the course of the research, the method is verified by using Apple iPod as an example. Finally, a simple network customization system is constructed.
【學(xué)位授予單位】：南京航空航天大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類號(hào)】：TB497

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 曾金;某客車工業(yè)集團(tuán)PLM系統(tǒng)解決方案設(shè)計(jì)[D];華中師范大學(xué);2012年

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本文編號(hào)：1881416