本文選題：社會藥房 + 自有品牌�。� 參考：《中國藥學(xué)雜志》2014年18期

【摘要】：目的分析我國社會藥房自有品牌的發(fā)展現(xiàn)狀及以后的發(fā)展趨勢。方法首先對國外社會藥房自有品牌發(fā)展進行介紹,然后對我國社會藥房自由品牌的發(fā)展現(xiàn)狀進行深入分析和未來發(fā)展展望。結(jié)果與結(jié)論由于我國目前的藥品注冊審批制度和醫(yī)藥零售行業(yè)的發(fā)展現(xiàn)狀等因素的制約,我國社會藥房自有品牌的發(fā)展處于初步的探索階段,目前只有貼牌加工這一種方式,但是待條件成熟社會藥房自有品牌藥品將具有廣闊的發(fā)展前景。
[Abstract]:Objective to analyze the current situation and future development trend of our country's own brand of social pharmacy. Methods the development of private brand of social pharmacy in foreign countries was introduced firstly, and then the present situation of free brand of social pharmacy in China was analyzed deeply and the prospect of future development was prospected. Results and conclusion due to the restriction of the current drug registration and approval system and the current development situation of the pharmaceutical retail industry, the development of our country's own brand of social pharmacies is in the initial stage of exploration. At present, there is only one way of labeling and processing. But there will be broad prospects for the development of its own brand drugs to mature conditions.
【作者單位】： 中國藥科大學(xué)國際醫(yī)藥商學(xué)院;南京醫(yī)科大學(xué)藥學(xué)院;
【分類號】：R952

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