本文選題：家用紡織品 + 品牌　； 參考：《蘇州大學(xué)》2008年碩士論文

【摘要】： 隨著科技的不斷發(fā)展以及在社會(huì)上的普及,現(xiàn)代家用紡織品企業(yè)在技術(shù)上的差異性越來(lái)越小,絕大多數(shù)企業(yè)都有產(chǎn)品同質(zhì)化的現(xiàn)象。中國(guó)家用紡織品市場(chǎng)混亂,國(guó)內(nèi)抄國(guó)外、小企抄大企的情況屢見(jiàn)不鮮,這對(duì)于未來(lái)的發(fā)展相當(dāng)不利,需要引起更多人的重視。而要正確地對(duì)待現(xiàn)在家用紡織品的發(fā)展,就必須了解國(guó)內(nèi)品牌的設(shè)計(jì)風(fēng)格及市場(chǎng)現(xiàn)狀,了解國(guó)內(nèi)企業(yè)及產(chǎn)品與國(guó)外的差別。 通過(guò)對(duì)品牌、消費(fèi)者心理與家用紡織品品牌設(shè)計(jì)風(fēng)格關(guān)系的分析,強(qiáng)調(diào)家用紡織品企業(yè)品牌定位與產(chǎn)品個(gè)性的重要性;對(duì)國(guó)內(nèi)高檔家用紡織品品牌的研究、與國(guó)外家用紡織品品牌的比較以及中國(guó)家用紡織品市場(chǎng)現(xiàn)狀分析,找出國(guó)內(nèi)家用紡織品的不足,展望未來(lái)家用紡織品的趨勢(shì)走向:拓展思維—設(shè)計(jì)與創(chuàng)新、民族元素與國(guó)際時(shí)尚的完美結(jié)合。
[Abstract]:With the development of science and technology and the popularization of the society, the difference in technology of the modern household textile enterprises is becoming smaller and smaller, and most of the enterprises have the phenomenon of homogenization of products.The Chinese textile market is chaotic, the domestic and foreign copy, the small enterprises copy the big enterprises is common, this is quite unfavorable to the future development, needs to arouse more people's attention.In order to deal with the development of household textiles correctly, it is necessary to understand the design style and market status of domestic brands, and the differences between domestic enterprises and products and foreign countries.Through the analysis of the relationship between brand, consumer psychology and household textile brand design style, the importance of brand positioning and product personality of household textile enterprises is emphasized.Comparing with foreign household textile brands and analyzing the present situation of domestic textile market in China, this paper finds out the shortage of domestic household textiles, and looks forward to the trend of household textiles in the future: expand thinking, design and innovation.The perfect combination of national elements and international fashion.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類(lèi)號(hào)】：F426.81

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相關(guān)期刊論文 前4條

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