本文選題：品牌建設(shè) + 電視調(diào)查性報(bào)道欄目��； 參考：《黑龍江大學(xué)》2009年碩士論文

【摘要】： 本文是一篇探究電視調(diào)查性報(bào)道欄目品牌建設(shè)的文章,立足于近些年興起的電視調(diào)查性報(bào)道在社會(huì)媒介傳播中的作用,闡述了其品牌建設(shè)的必要性和不同時(shí)期的發(fā)展策略。首先,文章會(huì)對(duì)電視調(diào)查性報(bào)道欄目品牌建設(shè)的目的進(jìn)行闡述,并簡(jiǎn)要描述了國(guó)內(nèi)外關(guān)于該問(wèn)題的研究現(xiàn)狀和本文的研究方法。其次,本文分析了電視調(diào)查性報(bào)道及品牌的相關(guān)問(wèn)題,并闡述了電視調(diào)查性報(bào)道欄目品牌建設(shè)的意義所在。接下來(lái),本文以導(dǎo)入、成長(zhǎng)和延展三個(gè)發(fā)展階段依次闡述電視調(diào)查性報(bào)道欄目品牌建設(shè)過(guò)程中的策略。在結(jié)論部分,本章將對(duì)電視調(diào)查性報(bào)道欄目品牌建設(shè)過(guò)程中存在的問(wèn)題進(jìn)行思考。
[Abstract]:This paper is an article about the brand construction of TV investigative reporting column. Based on the function of TV investigative report in social media, this paper expounds the necessity of brand construction and the development strategy in different periods.First of all, the article will describe the purpose of brand construction of TV investigative reporting column, and briefly describe the domestic and foreign research on this issue and the research methods of this paper.Secondly, this paper analyzes the related problems of TV investigative report and brand, and expounds the significance of brand construction of TV investigative reporting column.Then, this paper introduces, grows and extends three stages of development to explain the strategy in the process of brand construction of TV investigative reporting column in turn.In the conclusion part, this chapter will think about the problems existing in the brand construction of TV investigative reporting column.
【學(xué)位授予單位】：黑龍江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類(lèi)號(hào)】：G222

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 黃芳芳;電視談話(huà)節(jié)目的文化品位研究[D];遼寧大學(xué);2011年

2 任超;媒介融合背景下電視新聞評(píng)論節(jié)目的品牌塑造[D];新疆大學(xué);2012年

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本文編號(hào)：1764456