本文選題：天府文化 + 大熊貓　； 參考：《中華文化論壇》2017年09期

【摘要】：成都市第十三次黨代會提出,要用建設(shè)全面體現(xiàn)新發(fā)展理念把成都建設(shè)成為國家中心城市。傳承巴蜀文明,發(fā)展天府文化,努力建設(shè)世界文化名城,是成都文化建設(shè)的重要任務(wù)。成都是世界唯一既有圈養(yǎng)大熊貓又有野放大熊貓資源的特大城市,作為大熊貓的重要棲息地之一,具有豐富的大熊貓資源。大熊貓是我國的"外交大使",深受我國和世界人民喜愛,精心做好大熊貓保護繁殖和品牌營銷,創(chuàng)新發(fā)展大熊貓文化,是傳承發(fā)展巴蜀文明,讓天府文化走向世界的重要途徑,是成都將來成為世界文化名城的顯著標志之一。本文研究分析了成都市推進大熊貓品牌建設(shè)的資源現(xiàn)狀和存在問題,提出了相關(guān)對策與建議。
[Abstract]:The 13th Party Congress of Chengdu put forward that Chengdu should be built into a national central city with the new concept of development embodied in construction.Inheriting Bashu civilization, developing Tianfu culture and building world famous cultural city are the important tasks of cultural construction in Chengdu.Chengdu is the only giant city in the world with both captive and wild giant panda resources. As one of the important habitats of giant panda, Chengdu is rich in giant panda resources.The giant panda is our country's "diplomatic ambassador", deeply loved by the people of our country and the world. Carefully doing the panda protection, breeding and brand marketing, innovating and developing the panda culture, is an important way to inherit and develop the Bashu civilization and let the Tianfu culture go to the world.Chengdu will become a world cultural city in the future one of the remarkable signs.In this paper, the present situation and problems of the giant panda brand construction in Chengdu are analyzed, and the relevant countermeasures and suggestions are put forward.
【作者單位】： 中共成都市委宣傳部文產(chǎn)處;中共四川省委黨校;
【分類號】：G127

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