本文選題：蔬菜干 + 品牌�。� 參考：《河北大學(xué)》2017年碩士論文

【摘要】：蔬菜干市場(chǎng)是我國(guó)為數(shù)不多的未整合的行業(yè)。生活在環(huán)境污染、競(jìng)爭(zhēng)壓力大的環(huán)境下,亞健康狀態(tài)人群主要集中在以上班族為代表的年輕消費(fèi)群體當(dāng)中,他們?cè)絹碓阶⒅亟】档娘嬍撤绞?他們多數(shù)選擇非轉(zhuǎn)基因食品、綠色有機(jī)食品、尋求一切利于身體健康的食品。本文通過對(duì)“田里鄉(xiāng)間”蔬菜干品牌進(jìn)行調(diào)研以及整體的視覺形象化設(shè)計(jì),通過文字、圖形、色彩等一系列的視覺語言符號(hào),在產(chǎn)品品牌中把企業(yè)的主要賣點(diǎn)和同產(chǎn)品間競(jìng)爭(zhēng)優(yōu)勢(shì)展現(xiàn)出來,同時(shí)也將品牌的主要特征置入到消費(fèi)者的消費(fèi)觀念當(dāng)中,最終,使得消費(fèi)者對(duì)產(chǎn)品產(chǎn)生信賴進(jìn)行購(gòu)買。文章主要通過四部分進(jìn)行論述,第一部分主要對(duì)國(guó)內(nèi)農(nóng)產(chǎn)品市場(chǎng)進(jìn)行調(diào)查與分析,了解其行業(yè)特征與市場(chǎng)現(xiàn)狀。第二部分是對(duì)“田里鄉(xiāng)間”品牌進(jìn)行視覺形象的方案設(shè)計(jì),使品牌規(guī)范系統(tǒng)化。第三部分是對(duì)“田里鄉(xiāng)間”品牌系列產(chǎn)品的應(yīng)用、包裝形式與推廣營(yíng)銷進(jìn)行創(chuàng)意設(shè)計(jì)。
[Abstract]:Vegetable dry market is one of the few unintegrated industries in China.Living in an environment of environmental pollution and high competition pressure, the subhealth state of the population is mainly concentrated among the young consumer groups represented by the office workers. They pay more and more attention to a healthy diet, and most of them choose non-genetically modified foods.Green organic food, seek all healthy food.This article through the "Tian Li country" vegetable dry brand investigation and overall visual visualization design, through text, graphics, color and a series of visual language symbols,In the product brand, the main selling points of the enterprise and the competitive advantage between the same products are displayed. At the same time, the main characteristics of the brand are put into the consumer's consumption concept, and finally, the consumer can buy the product with confidence.The first part is to investigate and analyze the domestic agricultural products market, to understand the characteristics of the industry and the current situation of the market.The second part is the design of the visual image of Tian Li country brand, which systematizes the brand norm.The third part is the creative design of the application, packaging form and promotion marketing of the brand series of Tian Li country.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J524

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1 李燕;“田里鄉(xiāng)間”品牌策劃方案分析[D];河北大學(xué);2017年

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