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《江南話語(yǔ)》:十年潛心塑造品牌

發(fā)布時(shí)間:2018-04-11 09:18

  本文選題:江南話語(yǔ) + 十年 ; 參考:《中國(guó)廣播電視學(xué)刊》2013年03期


【摘要】:正2001年,寧波電視臺(tái)撥出專項(xiàng)經(jīng)費(fèi),組建專門團(tuán)隊(duì),創(chuàng)建了電視文化欄目——《江南話語(yǔ)》。欄目以"弘揚(yáng)中國(guó)傳統(tǒng)文化、推廣民族文化、宣傳本地文化"為宗旨,以"引領(lǐng)先進(jìn)文化、抵制低俗文化、堅(jiān)守高雅文化、倡導(dǎo)精品文化"為己任,用"影像志"形式,紀(jì)錄、整理、發(fā)掘、傳播以寧波為起點(diǎn)的浙東文化,向外延伸至吳越文化,再至江南文化。江南,山明水秀,文教發(fā)達(dá),美麗富庶。自古以來(lái)一直是中華文明歷史中不可或缺的組成部分,在中華文化中有著獨(dú)特、燦爛的地位。江南文化是一種意境文化,一種詩(shī)情文化,一種畫(huà)意文化,一種韻味文化,一種秀美文化。
[Abstract]:In 2001, Ningbo TV set aside special funds, set up a special team, created a TV cultural column-Jiangnan discourse.The column aims at "carrying forward Chinese traditional culture, popularizing national culture and publicizing local culture", taking "leading advanced culture, resisting vulgar culture, adhering to elegant culture and advocating fine culture" as its mission, using the form of "image chronicle" to record,The culture of east Zhejiang, which starts from Ningbo, extends to Wuyue culture and Jiangnan culture.South of the Yangtze River, beautiful and prosperous, cultural and educational development.Since ancient times, China has been an indispensable part of the history of civilization, in the Chinese culture has a unique, brilliant position.Jiangnan culture is a kind of artistic conception culture, a poetic culture, a pictorial culture, a lasting appeal culture, a beautiful culture.
【作者單位】: 寧波廣電集團(tuán)廣播電視專題部;
【分類號(hào)】:G222


本文編號(hào):1735380

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