本文選題：手繪插畫　切入點：品牌形象設(shè)計　出處：《河北大學(xué)》2017年碩士論文

【摘要】：手繪插畫作為傳統(tǒng)繪畫藝術(shù)形式中的一個分支,一直被作為豐富文字信息的輔助手段來應(yīng)用,而隨著現(xiàn)代社會的發(fā)展和數(shù)字化產(chǎn)業(yè)的普及,手繪插畫逐步從傳統(tǒng)的應(yīng)用方式中脫離出來,擴展到了更多領(lǐng)域。在各種商業(yè)行為逐漸增多的今天,手繪插畫以其親切、樸實的感染力也開始被做為品牌形象設(shè)計的重要手段,通過對品牌正確定位而繪制出適合于品牌,并且更加具有親和力的溝通符號,使品牌自身和其產(chǎn)品能在更廣闊的維度上吸引消費者,更好的拉近品牌和消費者之間的距離,進而形成消費者對品牌文化的認同感。這樣就可以在幫助品牌提升自身價值的同時,為企業(yè)帶來更豐厚的經(jīng)濟回報和更廣泛的社會認可。本文以“戀鄉(xiāng)”子品牌“有條有理”形象設(shè)計為例,首先是通過對國內(nèi)紅薯粉條品牌的市場調(diào)查分析,確立品牌定位;然后再通過對品牌理念的深入挖掘,提煉出品牌形象設(shè)計元素并與手繪插畫進行有機的結(jié)合;最后將帶有品牌內(nèi)涵的手繪插畫在品牌形象設(shè)計中進行整體的應(yīng)用,這三個部分的設(shè)計實踐來進行研究分析。希望可以通過手繪插畫所獨有的表現(xiàn)形式,將品牌自身的優(yōu)點和獨特的品牌個性展現(xiàn)出來,增強品牌在同類產(chǎn)品中的競爭力,為品牌形象的設(shè)計手段提供有價值的參考。
[Abstract]:As a branch of traditional painting art form, hand-painted illustration has been used as a supplementary means to enrich the text information, but with the development of modern society and the popularization of digital industry,Hand-drawing illustration gradually separated from the traditional application way, expanded to more fields.Today, with the increasing of various commercial behaviors, hand-painted illustrations are also being used as an important means of brand image design with their cordial and simple appeal. Through the correct positioning of the brand, they are drawn out suitable for the brand.And more affinity of communication symbols, so that the brand itself and its products can attract consumers in a broader dimension, a better way to narrow the distance between brands and consumers, and then form the identity of consumers to brand culture.This can help brands to enhance their own value at the same time, for enterprises to bring more generous economic returns and wider social recognition.This article takes the "love for the countryside" sub-brand "orderly" image design as an example, firstly, through the market investigation and analysis of the domestic sweet potato powder strip brand, establishes the brand positioning, then through the thorough excavation to the brand idea,Extract the brand image design elements and combine with hand-painted illustration organically; finally carry on the whole application of the hand-painted illustration with the brand connotation in the brand image design, the design practice of these three parts carries on the research and analysis.It is hoped that the unique performance form of hand-painted illustrations will show the brand's own advantages and unique brand personality, enhance the competitiveness of the brand in the same products, and provide valuable reference for the design means of brand image.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J524;J218.5

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本文編號：1718922