本文選題：生產(chǎn)運營戰(zhàn)略　切入點：MG　出處：《東北大學　》2009年碩士論文

【摘要】： 制定發(fā)展戰(zhàn)略,實行戰(zhàn)略管理是20世紀70年代西方企業(yè)在環(huán)境急劇變化的條件下,為了生存和發(fā)展在管理上實現(xiàn)的一次重大變革。生產(chǎn)運營戰(zhàn)略用以說明如何通過生產(chǎn)運作的實施來實現(xiàn)企業(yè)的整體目標,是公司戰(zhàn)略中不可分割的重要部分。 MG項目以卡耐基梅隆大學的交互式計算機模擬系統(tǒng)為支撐,通過國際上多所大學的參與,構(gòu)建了一個動態(tài)的國際競爭性模擬經(jīng)營環(huán)境,由5-6名學員組成一個團隊,管理一家跨國公司,分別任總裁(CEO)、營銷總監(jiān)(CMO)、生產(chǎn)運營總監(jiān)(COO)和財務(wù)總監(jiān)(CFO),生產(chǎn)同一類別,高、低兩個檔次的產(chǎn)品,并在英國、德國、中國、日本、美國和墨西哥六個國家的零售市場以及兩個美國政府采購市場上進行銷售。 本文主要篩選和整理模擬經(jīng)營的資料,重點對經(jīng)營過程中使用的方法和收獲的經(jīng)驗進行總結(jié)和提煉,結(jié)合羲和國際表業(yè)有限公司CW品牌2008-2010年的經(jīng)營實例,詳細分析生產(chǎn)運營戰(zhàn)略制定和實施過程,并對生產(chǎn)組織、產(chǎn)能安排、質(zhì)量控制、產(chǎn)銷配合、競爭對手分析等重點問題進行深入展開的論述,借以此文力爭進一步豐富生產(chǎn)運營管理理論和實踐經(jīng)驗。 本文主體部分分為以下七章:引言、羲和國際表業(yè)有限公司簡介、生產(chǎn)運營戰(zhàn)略管理的基礎(chǔ)理論、羲和國際CW品牌生產(chǎn)運營環(huán)境分析、羲和國際CW品牌2008-2010年生產(chǎn)運營戰(zhàn)略規(guī)劃、羲和國際CW品牌2008-2010年生產(chǎn)運營戰(zhàn)略實施總結(jié)及效果分析、結(jié)束語。
[Abstract]:To formulate development strategy and implement strategic management is an important change in management in order to survive and develop under the condition of rapid change of environment in 1970s.The production and operation strategy is used to explain how to realize the whole goal of the enterprise through the implementation of the production and operation, which is an inseparable and important part of the company strategy.The MG project is supported by the interactive computer simulation system of Carnegie Mellon University. Through the participation of many international universities, a dynamic international competitive simulation business environment is constructed, with 5-6 students forming a team.Managing a multinational company, acting as CEO, marketing director, production and operations director, COO) and CFO, producing two grades of products in the same category, high and low, and in the UK, Germany, China, Japan,Retail markets in six countries and two U.S. government procurement markets in the United States and Mexico.This paper mainly selects and arranges the data of simulated operation, summarizes and refines the methods used and experiences gained in the course of operation, and combines with the example of CW brand of Xi he International Table Industry Co., Ltd from 2008 to 2010.Detailed analysis of production operation strategy formulation and implementation process, and production organization, production capacity arrangements, quality control, production and marketing cooperation, competitors analysis and other key issues are discussed in depth,With this article strive to further enrich the production and operation management theory and practical experience.The main body of this paper is divided into the following seven chapters: introduction, introduction of Xi and International Table Industry Co., Ltd., basic theory of strategic management of production and operation, analysis of production and operation environment of Xi and CW brands, strategic planning of production and operation of Xi and CW brands for 2008-2010.Xi and the international CW brand 2008-2010 production and operation strategy implementation summary and effect analysis, concluding remarks.
【學位授予單位】：東北大學　
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：F416.87

【參考文獻】

相關(guān)期刊論文 前1條

1 李儀凡;陸雄文;;斯沃琪手表如何成為世界級品牌[J];市場營銷導刊;2006年06期

，

本文編號：1706905