本文選題：電視節(jié)目　切入點(diǎn)：主持　出處：《傳媒》2013年05期

【摘要】：正電視行業(yè)的競(jìng)爭(zhēng)已經(jīng)進(jìn)入品牌競(jìng)爭(zhēng)的時(shí)代,其中,主持人的品牌化直接影響到電視媒體的品牌建設(shè)。主持人是一個(gè)欄目的靈魂,主持人的表現(xiàn)將直接影響到欄目的成敗。作為媒體"形象代言人"的主持人的品牌化建構(gòu)已被很多電視臺(tái)提升到戰(zhàn)略層面加以重視,因此,主持人的品牌化建構(gòu)必將成為電視媒體競(jìng)爭(zhēng)的焦點(diǎn)。
[Abstract]:The competition of TV industry has entered the era of brand competition, in which the brand of host directly affects the brand construction of TV media.Host is the soul of a column, the host's performance will directly affect the success or failure of the column.As the "image spokesman" of the media, the brand construction of the host has been promoted to the strategic level by many TV stations. Therefore, the brand construction of the host will become the focus of the TV media competition.
【作者單位】： 暨南大學(xué)新聞與傳播學(xué)院;
【分類號(hào)】：G222.2
，

本文編號(hào)：1702198