本文選題：海寧皮革　切入點(diǎn)：產(chǎn)業(yè)集群　出處：《西南交通大學(xué)》2009年碩士論文

【摘要】： 產(chǎn)業(yè)集群作為一種介于企業(yè)和市場之間的產(chǎn)業(yè)空間組織形式,已經(jīng)對地區(qū)經(jīng)濟(jì)發(fā)展產(chǎn)生深刻的影響,將來還會(huì)發(fā)揮更為積極的作用。相對于具有全球影響力的國外產(chǎn)業(yè)集群,我國產(chǎn)業(yè)集群的影響力和品牌知名度都不夠高,缺乏一些具有國際競爭力的產(chǎn)業(yè)集群。而區(qū)域品牌作為區(qū)域中共享的無形資產(chǎn),它能夠?yàn)槊恳粋�(gè)相關(guān)企業(yè)帶來利益,是產(chǎn)業(yè)集群發(fā)展到一定經(jīng)濟(jì)階段的必然產(chǎn)物。為促進(jìn)我國產(chǎn)業(yè)集群的發(fā)展,提高我國產(chǎn)業(yè)集群的競爭力和世界知名度,打造區(qū)域品牌是有效的途徑之一。以優(yōu)秀的品牌效應(yīng)促進(jìn)集群良性循環(huán)的發(fā)展,從而提高產(chǎn)業(yè)集群整體競爭力。 本論文以區(qū)域經(jīng)濟(jì)發(fā)展中的熱點(diǎn)問題為切入,以浙江海寧皮革產(chǎn)業(yè)集群為研究對象展開分析。論文在介紹了產(chǎn)業(yè)集群的相關(guān)理論觀點(diǎn)后,從海寧皮革產(chǎn)業(yè)集群的發(fā)展?fàn)顩r和特點(diǎn)出發(fā),分析了“海寧皮革”區(qū)域品牌的形成要素和存在的問題,結(jié)合區(qū)域品牌建設(shè)的相關(guān)理論,為該區(qū)域品牌制定了有針對性的品牌發(fā)展策略,包括強(qiáng)化政府和行業(yè)協(xié)會(huì)在品牌建設(shè)中的職能作用,建設(shè)區(qū)域品牌文化,豐富品牌傳播手段,加強(qiáng)對區(qū)域品牌的保護(hù)、創(chuàng)新和可持續(xù)發(fā)展能力。這對其他正在建設(shè)中的區(qū)域品牌具有一定的參考價(jià)值。
[Abstract]:Industrial clusters, as a form of industrial spatial organization between enterprises and markets, have had a profound impact on regional economic development and will play a more active role in the future. The influence and brand popularity of China's industrial clusters are not high enough, and lack of some internationally competitive industrial clusters. As an intangible asset shared in a region, regional brands can bring benefits to every related enterprise. In order to promote the development of industrial clusters in China, to improve the competitiveness of industrial clusters in China and the popularity of the world, it is the inevitable outcome of the development of industrial clusters to a certain economic stage. Building regional brand is one of the effective ways to promote the development of cluster virtuous circle with excellent brand effect, thus improve the overall competitiveness of industrial cluster. This paper focuses on the hot issues in the development of regional economy, and analyzes the leather industry cluster in Haining, Zhejiang Province. Based on the development and characteristics of Haining leather industry cluster, the forming elements and existing problems of Haining leather regional brand are analyzed, and the relevant theories of regional brand construction are combined. The development strategy of regional brand includes strengthening the function of government and trade association in brand building, building regional brand culture, enriching the means of brand communication, and strengthening the protection of regional brand. Innovation and sustainable development ability. This has certain reference value for other regional brands under construction.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：F273.2;F426.85

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 王琦;韓平;;黑龍江省科技園區(qū)產(chǎn)業(yè)集群發(fā)展對策研究[J];商業(yè)經(jīng)濟(jì);2012年24期

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本文編號：1699997