本文選題：動(dòng)漫品牌建設(shè)　切入點(diǎn)：明星制　出處：《當(dāng)代電影》2014年05期

【摘要】：動(dòng)漫品牌建設(shè)對(duì)于動(dòng)漫產(chǎn)業(yè)的發(fā)展具有重要意義。由于我國(guó)動(dòng)漫產(chǎn)業(yè)尚處于追求量化的初級(jí)發(fā)展階段,對(duì)品牌建設(shè)認(rèn)識(shí)相對(duì)滯后,動(dòng)畫片產(chǎn)量高,知名品牌少,產(chǎn)業(yè)發(fā)展面臨困境。本文在動(dòng)漫產(chǎn)業(yè)轉(zhuǎn)型升級(jí)的大背景下,從"明星制"角度探討動(dòng)漫品牌建設(shè),分析"明星制"在動(dòng)漫品牌建設(shè)中的類型、手段以及作用,提出通過(guò)"明星制"效應(yīng)來(lái)推動(dòng)國(guó)產(chǎn)動(dòng)漫產(chǎn)品的品牌打造,對(duì)我國(guó)動(dòng)漫品牌建設(shè)具有一定的啟示作用。
[Abstract]:The construction of animation brand is of great significance to the development of animation industry. Because the animation industry of our country is still in the primary stage of pursuing quantification, the understanding of brand building is relatively lagging behind, the production of animation is high, and the well-known brands are few. Under the background of the transformation and upgrading of the animation industry, this paper discusses the construction of the animation brand from the angle of "star system", and analyzes the types, means and functions of the "star system" in the construction of the animation brand. It is suggested that the brand building of domestic animation products can be promoted through the effect of "star system", which has some enlightening effect on the construction of animation brand in China.
【作者單位】： 浙江工業(yè)大學(xué)藝術(shù)學(xué)院;
【分類號(hào)】：J954

【參考文獻(xiàn)】

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本文編號(hào)：1684212