本文選題：融媒體　切入點：欄目品牌再造　出處：《新聞愛好者》2017年05期

【摘要】：在當(dāng)今融媒體的大環(huán)境下,媒體之間的競爭日益激烈,有些弱勢媒體即將被市場蠶食、消亡,但同時,一些強(qiáng)勢的媒體卻是強(qiáng)者更強(qiáng)。在整個廣告市場緊縮的情況下,面臨困境最多的傳統(tǒng)媒體尤其是地面頻道如何走出困境,如何實現(xiàn)品牌再造?這些已經(jīng)成為傳統(tǒng)媒體轉(zhuǎn)型時期的一個關(guān)鍵和契機(jī)。在媒體泛娛樂化的今天,核心的文化節(jié)目正在消失,我們也正在失去一些高素質(zhì)觀眾,而另一方面的事實是,在快節(jié)奏、經(jīng)濟(jì)高速發(fā)展的今天,人們越來越向往更加充實、富有美感的精神世界。對于主持人來說,如何把握好這個機(jī)會,實現(xiàn)欄目品牌再造,顯得刻不容緩。
[Abstract]:In today's media environment, competition between the media is becoming increasingly fierce. Some weak media are about to be nibbled and die out by the market, but at the same time, some strong media are stronger. How do the traditional media, especially the terrestrial channel, which are facing the most difficulties, get out of the predicament and how to reinvent the brand? These have become a key and opportunity in the transition period of traditional media. In today's media entertainment, the core cultural programs are disappearing, and we are losing some high-quality viewers. On the other hand, the fact is, at a fast pace. Nowadays, with the rapid development of economy, people are yearning for a more substantial and aesthetic spiritual world. For the host, how to grasp this opportunity and realize the brand reconstruction of the column is urgent.
【作者單位】： 河南電視臺;
【分類號】：G222.2
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本文編號：1683844