本文選題：品牌　切入點(diǎn)：國家品牌　出處：《東北大學(xué)》2009年碩士論文

【摘要】：東北大學(xué)“品牌學(xué)”課程于二零零六年十月十六日被教育部評為國家精品課程�！镀放茖W(xué)》教材被教育部列入普通高等教育“十一五”國家級規(guī)劃教材。 國內(nèi)品牌學(xué)相關(guān)課題研究與國外相比相對滯后。國內(nèi)目前對于品牌學(xué)的研究多年來一直集中在研究企業(yè)品牌的層面,而忽略了國家品牌的層面的課題研究,作為品牌學(xué)三個(gè)學(xué)術(shù)方向的研究內(nèi)容的補(bǔ)充,國家品牌研究內(nèi)容是目前品牌學(xué)學(xué)科急需拓展的一個(gè)學(xué)術(shù)方向。 國家設(shè)立科研課題,組織專家學(xué)者做這方面的探索和研究,如何讓中國的國家品牌在世界之林中屹立,怎樣才能更好的維護(hù)國家的品牌,成為研究國家品牌課題的重要目的。提出國家品牌與民族主流文化的關(guān)系原理,是經(jīng)由歷史漫長的時(shí)間而考證的。本文將通過對國家品牌設(shè)計(jì)與民族主流文化二者關(guān)系的論述,探討人類不斷繁衍的意識本源與國家品牌的潛在規(guī)律,構(gòu)架人類生命的意識及哲學(xué)思想的類別,分析其本源思想與國家品牌設(shè)計(jì)的銜接,通過世界國家品牌的案例分析,多維度的思考論證,有力的證實(shí)國家品牌的設(shè)計(jì)規(guī)律——國家品牌設(shè)計(jì)以民族主流文化為核心的潛在規(guī)則,在以上構(gòu)思為前提之下,提出國家品牌設(shè)計(jì)與民族主流文化關(guān)系的課題研究。 當(dāng)今世界六十億左右人口,一萬左右不同文化背景的民族和部落,二百個(gè)左右依據(jù)不同政治理念而建立的國家政權(quán),數(shù)百個(gè)為不同利益而集合的國際組織,五千多種語言,五千多種宗教信仰。在這么多個(gè)不同的民族及宗教信仰的前提下,并合成了二百個(gè)不同宗教文化背景的團(tuán)體,如何才能讓一個(gè)民族、一個(gè)國家接受我們的設(shè)計(jì),這個(gè)問題的解決不僅僅局限在文字翻譯的層面,更重要的在于這個(gè)民族的主流文化,這個(gè)民族的信仰。民族與民族,國家與國家,地域與地域溝通,究竟存在怎樣的規(guī)律,如何讓中國的國家品牌走向世界,研究國家品牌課題的意義重大。
[Abstract]:On October 16, 2006, Northeastern University "Brand Studies" course was selected by the Ministry of Education as a national excellent course. The "Brand Studies" textbook was listed by the Ministry of Education as the "11th Five-Year" national planning textbook of general higher education. The domestic research on brand science has been focused on the level of enterprise brand for many years, while neglecting the research of national brand. As the supplement of the three academic directions of brand science, the content of national brand research is an academic direction that needs to be expanded urgently. The state has set up research projects, organized experts and scholars to do research in this area, how to make China's national brands stand in the forest of the world, and how to better safeguard the national brands. Put forward the principle of the relationship between the national brand and the national mainstream culture, through the long time of history and textual research. This paper will discuss the relationship between the national brand design and the national mainstream culture. This paper probes into the origin of human beings' consciousness and the potential law of national brand, constructs the consciousness of human life and the category of philosophical thought, analyzes the connection between the original thought and the design of national brand, and analyzes the case study of the national brand in the world. The multi-dimensional thinking and argumentation can prove the law of national brand design-the potential rule that national brand design takes the national mainstream culture as the core, under the premise of the above conception, Put forward the research of the relationship between national brand design and national mainstream culture. There are about 6 billion people in the world, about 10, 000 nationalities and tribes with different cultural backgrounds, about 200 state regimes established on the basis of different political ideas, hundreds of international organizations for different interests, and more than 5, 000 languages. Under the premise of so many different ethnic groups and religious beliefs, and having synthesized 200 groups with different religious and cultural backgrounds, how can a nation and a country accept our design? The solution to this problem is not confined to the level of text translation, but more importantly lies in the mainstream culture of the nation, the belief of the nation, the nation and nation, the state and country, the region and the regional communication. How to make the national brand of China go to the world is of great significance to study the subject of national brand.
【學(xué)位授予單位】：東北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：F273.2

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