發(fā)布時(shí)間：2018-03-21 00:09

  本文選題：視覺(jué)識(shí)別系統(tǒng)　切入點(diǎn)：品牌　出處：《青島大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：本論文在撰寫過(guò)程中試圖研究的主要內(nèi)容是通過(guò)了解現(xiàn)如今視覺(jué)識(shí)別設(shè)計(jì)在各類品牌展覽會(huì)中的實(shí)踐運(yùn)用情況,對(duì)其在展會(huì)中使用時(shí)出現(xiàn)的利弊、意義以及發(fā)展趨勢(shì)予以分析,力求達(dá)到更加全面地闡述視覺(jué)識(shí)別系統(tǒng)與品牌展覽會(huì)之間的關(guān)系。并從視覺(jué)識(shí)別設(shè)計(jì)在當(dāng)今品牌展覽會(huì)中具體實(shí)際的運(yùn)用方面進(jìn)行深入研究,總結(jié)出一套優(yōu)秀的視覺(jué)識(shí)別設(shè)計(jì)在品牌展覽會(huì)中所能夠使用的理論、方法和原則,從而更好地構(gòu)建出對(duì)參展者信息的傳播和觀展者信息的接受。該領(lǐng)域的研究也有利于加強(qiáng)我國(guó)現(xiàn)代品牌展覽會(huì)的影響力及地位,提升我國(guó)現(xiàn)代品牌展覽會(huì)在國(guó)際競(jìng)爭(zhēng)中的“軟實(shí)力”。視覺(jué)識(shí)別設(shè)計(jì)作為當(dāng)今經(jīng)濟(jì)發(fā)展戰(zhàn)略手段中的一個(gè)重要組成部分已經(jīng)得到了廣泛的認(rèn)同,而就當(dāng)前的研究現(xiàn)狀而言,其多被運(yùn)用于企業(yè)的形象視覺(jué)識(shí)別系統(tǒng)。因此本論文擬要解決的主要問(wèn)題是通過(guò)收集關(guān)于現(xiàn)今國(guó)內(nèi)外各大優(yōu)秀的品牌展覽會(huì)所實(shí)際運(yùn)用的視覺(jué)識(shí)別設(shè)計(jì)的相關(guān)歷史資料與發(fā)展現(xiàn)狀,綜合各個(gè)方面進(jìn)行比較分析,從而剖析出視覺(jué)識(shí)別設(shè)計(jì)在中國(guó)現(xiàn)代品牌展覽會(huì)中所面臨的問(wèn)題及存在的不足之處,從而提出相應(yīng)的解決方案,使未來(lái)展覽中所投放的視覺(jué)形象的相關(guān)設(shè)計(jì)作品在推廣力度上達(dá)到理想效果,提升現(xiàn)代品牌展覽會(huì)的總體影響力,為中國(guó)現(xiàn)代展覽會(huì)樹立一個(gè)擁有國(guó)際影響力的形象品牌。
[Abstract]:The main content of this thesis is to analyze the advantages and disadvantages, significance and development trend of visual identification design in various brand exhibitions. To achieve a more comprehensive description of the relationship between the visual identification system and brand exhibitions, and from the visual recognition design in today's brand exhibitions in the specific application of in-depth research, Summing up a set of theories, methods and principles that can be used by an excellent visual identification design in the brand exhibition, In order to better construct the dissemination of exhibitors' information and the acceptance of exhibitors' information, the research in this field is also conducive to strengthening the influence and status of China's modern brand exhibitions. Enhancing the "soft Power" of Modern Brand Exhibition in China in the International Competition. As an important part of the strategic means of economic development nowadays, visual recognition design has been widely recognized, and as far as the current research situation is concerned, The main problem of this paper is to collect the relevant calendars about the visual recognition design used by the outstanding brand exhibitions at home and abroad. Historical data and current situation of Development, Synthesizing each aspect carries on the comparative analysis, thus analyzes the vision identification design in the Chinese modern brand exhibition to face the question and the existence insufficiency, thus proposes the corresponding solution, So that the future exhibition of visual image related design works in the promotion of the desired results, to enhance the overall impact of modern brand exhibitions, for China's modern exhibitions to establish an international impact of the image brand.
【學(xué)位授予單位】：青島大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J524

【參考文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 胡飛;藝術(shù)設(shè)計(jì)符號(hào)的形式、意義及運(yùn)用研究[D];武漢理工大學(xué);2002年

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