本文選題：服裝品牌　切入點(diǎn)：視覺(jué)形象　出處：《蘇州大學(xué)》2009年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】： 服裝品牌識(shí)別系統(tǒng)是以視覺(jué)識(shí)別系統(tǒng)為基礎(chǔ)的,并將企業(yè)識(shí)別的基本精神充分地體現(xiàn)出來(lái),使企業(yè)產(chǎn)品名牌化,同時(shí)對(duì)推進(jìn)產(chǎn)品進(jìn)入市場(chǎng)起著直接的作用。 中國(guó)進(jìn)入WTO后,我國(guó)的消費(fèi)市場(chǎng)已經(jīng)迅速與世界接軌,大量的國(guó)外服裝品牌成功登陸我國(guó)服裝消費(fèi)市場(chǎng),為國(guó)內(nèi)服裝品牌進(jìn)行了精彩的現(xiàn)場(chǎng)案例教學(xué),這些品牌所展示的令人嘆為觀(guān)止的品牌視覺(jué)形象使國(guó)內(nèi)服裝品牌感受到了品牌服裝的真正含義,認(rèn)識(shí)到僅有品牌設(shè)計(jì)意識(shí)是遠(yuǎn)遠(yuǎn)不夠的,在創(chuàng)建品牌的過(guò)程中,服裝的“品牌視覺(jué)形象”才是最重要的。 本文從服裝品牌的發(fā)展與視覺(jué)形象設(shè)計(jì)的關(guān)系、制定服裝品牌形象設(shè)計(jì)的依據(jù)、服裝品牌視覺(jué)形象設(shè)計(jì)的形式、服裝品牌視覺(jué)形象設(shè)計(jì)專(zhuān)案分析、對(duì)我國(guó)服裝品牌視覺(jué)形象設(shè)計(jì)的現(xiàn)實(shí)性思考、服裝品牌視覺(jué)形象設(shè)計(jì)的發(fā)展趨勢(shì)等六個(gè)方面入手,對(duì)我國(guó)服裝品牌的視覺(jué)形象設(shè)計(jì)進(jìn)行了分析,并通過(guò)專(zhuān)案分析以及對(duì)目前我國(guó)服裝品牌設(shè)計(jì)的現(xiàn)實(shí)性思考,闡述了服裝品牌視覺(jué)形象設(shè)計(jì)的發(fā)展趨勢(shì)。
[Abstract]:Clothing brand recognition system is based on visual recognition system, and the basic spirit of enterprise identification is fully reflected, so that the brand name of enterprise products, while promoting the products into the market plays a direct role. After China's entry into WTO, China's consumer market has been in line with the world rapidly. A large number of foreign clothing brands have successfully landed in China's clothing consumption market, and have carried out wonderful on-site case teaching for domestic clothing brands. The impressive visual image of these brands makes the domestic clothing brand feel the real meaning of brand clothing, realize that brand design consciousness is far from enough, in the process of creating brand, The brand visual image of clothing is the most important. This paper analyzes the relationship between the development of clothing brand and visual image design, the basis of fashion brand image design, the form of clothing brand visual image design, the special project analysis of clothing brand visual image design. This paper analyzes the visual image design of our country's clothing brand from six aspects, such as the realistic thinking of the visual image design of our country's clothing brand, the development trend of the visual image design of the clothing brand, and so on, and analyzes the visual image design of the clothing brand of our country. Through the analysis of the project and the realistic thinking of the clothing brand design in our country, this paper expounds the developing trend of the visual image design of the clothing brand.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類(lèi)號(hào)】：F426.86

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本文編號(hào)：1618139